I was hoodwinked.

A few weeks ago, I was fooled into reading an article entitled, “Why No Business Should Be Involved in Online Social Networking.” Roughly halfway into reading this piece, the author explains that we should stop using the term ‘social networking’. We should be using the words, ‘social marketing’ instead.
Yes, that was the gist of the article.

Based on the title, I was expecting to read why social networking was a taboo for business.

I was ‘sucked-in’ like the eleven thousand or so other readers intrigued by the same headline. (Yes, the article received eleven thousand views.)

And that type of ‘Tomfoolery’ journalism bothers me.

Interestingly, the content of this article was rather robust with a good discussion about social marketing. So it was not a complete loss once I arrived to read the piece. It was the signage on this path which led me to the article that is bothersome.

But I wondered; did the End (good content) justify the...Click here to read the rest of this post at Your Virtual Wizard.

Your Virtual Wizard Blog is authored by VAF member Janine of Your Virtual Wizard.


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Janine, good article. (I posted a response at your blog.) I, for one, do not believe the end justifies the means.

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Pam Deyerle - Transcriptionist in the Richmond, Virginia area
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