No freebies allowed!!! For starters you could push the good prospect clients away. The ones that take up on the free offer are normally clients that only want the free hours and have no intentions in your services. You can give a discounted service of either xx amount of hours for xx amount of hours purchased or a percentage off such as 50% off the first months service or first project etc.
Honestly the good clients that really need your service are the ones that are willing to pay for it and want someone that is confident in there services, skills and that is established. If you are offering free services that screams "I need business because my business just started or is not doing well". Just because you are just starting your business that does not mean that you are new at what you do.
You have been providing your services to other business for many years as a employee but you have been providing the service so you are NOT NEW AT IT! Your are a professional servie provider and have many years background. Your new clients do not need to know that you have not had any clients yet. You have had many clients already (your previous employers) and any experience you have from your past your prospects do not need to know who they were because you sign a contract to keep your clients information confidential.
ok enough babling I hope I made my point in all that mumbo jumbo talk!!