I'm sure that most of the VAs I know didn't have a large budget when starting out and many of us have used the Power of Free
The “Power of Free” is all about knowing the who, what, where, and how of marketing your business on the web.
Who is your target market?
What is your plan of action?
How do you plan to execute your plan?
First, you should get clear about your target market. If you say "everyone," then try again. You need to whittle it down so that you are targeting a very specific group.
The next step is to determine what makes you different from the rest. In other words, what is your competitive advantage or USP?
To find out, ask yourself the following questions:
• Why should customers choose me?
• What do I offer that is distinctly different?
• How can I improve my current offerings?
What are some of the free outlets you plan to take advantage of in order to create awareness about your business?
Some ideas include:
Blog Posts
Podcast
Articles
Videos
Press Releases
Once you spend the initial money for hosting and domain name, you can add blogs, write articles, create videos, submit press releases, etc. all for free.