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Old 08-17-2010
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Join Date: May 2010
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Default Need help! - how to market a 'general' VA practice?
I guess my question may or may not belong here. I think that I am just a general VA (want to be!!)... My EA experience wasn't specific to an area. I worked for the VP and Pres of a trucking company (all admin tasks - travel, expense report etc) and handled their largest customer (Customer Service - where's my truck, your driver had a poor delivery) but it wasn't necessarily specific to trucking (nothing about compliance or driver logs and the such)... that is what all my experience has been - how do I market that. It seems from this forum and others that I need a niche - I need website design or Compliance for Trucking or Transcription or Real Estate - how do I market a general VA service... any thoughts out there AT ALL on who my market could be?
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Old 08-17-2010
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Default Re: Need help!
I also have extensive Excel and Access experience!!
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Old 08-17-2010
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Default Re: Need help! - how to market a 'general' VA practice?
Amanda, you want to think about the kind of client that you would prefer to have.Do you want to work for the trucking industry, or what? Target one or two actual industries that could use your general administrative assistance. Make a list of the kinds of tasks you could take care of for them. Share those lists in your marketing. Do everything you can to collect a good list of contacts in that industry. After a while, it will begin to pay off.
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Old 08-17-2010
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Default Re: Need help! - how to market a 'general' VA practice?
Hi Amanda, I agree with Mary - a great idea to narrow it down to a type of industry/client rather than skillset. You may find that after working with them for a while, you develop a specialty. There are a lot of VAs who sarted off as a generalist and found they had a passion for blogs, or social media, or even just taking care of customer service issues. If you like handling customer service issues, there are plenty of coaches who sell products online and have a need for someone to handle returns, delivery problems, broken links, etc. It's something that is time consuming and one of the first things they like to delegate.

Good luck!
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