One of the hardest lessons for any solopreneur to accept is the necessity of constant marketing, no matter how much client work you presently have. It matters not a wit that you have an avalanche of serious work to do: your hour or two of daily self-promotion cannot be forfeited. Clients may nag and threaten, insisting their work must always have first priority. But your first allegiance lies with your own enterprise, and safeguarding its future must always be your primary concern.

In the light of such reasoning, my own lack of consistency in marketing my business can use a good kick-in-the-butt. Consistency means every day, a steady stream of attention to a few select sites, a faithful contribution to chosen dialogs. I’ve been woefully neglectful of my Google Reader, for example, the familiar list of cyber mentors who compose my current daily blog must-reads (and must-comments); and I’ve fallen far behind with a host of marketing initiatives.

It’s an example of how foreign inbound marketing... Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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Mary, is this blog entry still available? I clicked on it and received an error. I'm researching inbound marketing now and sounds like it would be very interesting.

Thanks!

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Pam Deyerle - Transcriptionist in the Richmond, Virginia area
The Perfect Word Transcription Services