Marketing new VA & existing transcription businesses separately
The last few days I've been wondering about something and thought what better place to bring it than to the group. I am getting very close to "officially" starting my VA business (although I've signed up as a subcontractor with a VA just today, yay!). I'm not sure if I mentioned this before but in 2009 I started a transcription business, I have a couple of semi-steady clients as well as two contracts with transcription companies.
Because my VA business will be fairly new, would it be wise to maintain both businesses separately as far as marketing and promoting and eventually merge them? Would promoting them separately be confusing to potential clients?
I kind of feel that by holding on to the transcription business while building the VA business would provide more creditability.
What do you all think?
TIA,
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