Hi there
I went through my notes and here is what I can tell you from my notes:
Restate the request in your own words to demonstrate your understanding of the project and requirements.
Describe how you will perform the project.
Describe ways in which you will measure effectiveness.
Describe your past experience with past projects.
Suggest a time-frame for project completion or if warranted, you can suggest an ongoing (or retainer program ? which is of course, is often our ultimate goal)
Do not include a fee or price unless explicitly asked to provide such information. Instead, insert a call-to-action such as offering a free consultation to discuss the scope of the project in more detail in order to determine cost
Now I can tell you what I do:
I personalize my tempalte that I have already created in outlook. I add the persons name, list the project and basically tell them what I can do for them and then I list all the other services I provide. I make sure I have a call to action and I invite them to visit my website. I don't use a PDF proposal and maybe I should but I seem to have a good success rate with RFP. I do not waste my time on Kijiji and Craigs list on a dialy basis. I do it occasioanlly. IT depends where you are posting and there are probalby hundreds of people that repsond to request on there so your chances are minimial.
I suggest you start networking online and offline and send out letters to business offices in your town/city. Having a website is a must also if you don't have one.
There is alot of great advice in the forums and you will make your way to the top quickly. It just takes time and I would say March is when business starts to really pick up. People are not that busy in January and don't need help as much in January either.
Get to know the VA's on the boards too becuase subcontracting may be the best way for you to start growing your business.
Good luck