...An Introductory Packet (or Intro Packet) allows you to give that 30 second speech and then put something in the hands of a potential client that can really sell your services. You can include things in an intro packet that the potential client wants to know, things that you seldom have time to share and even things you may not always think of at the moment. Yet these things very well could be the things that set you apart and make you the perfect choice.

Creating an Intro Packet

It’s entirely possible you have all the components you need to create a packet, you just haven’t thought to pull them all together in one place. And just what are those components?

* Your Business Profile: This is your chance to sell yourself. Include your experience, training and expertise. Include any accomplishments as well. For example; I include several books and articles that I’ve written material for or been quoted in.

* Your Services List: This is pretty self explanatory, however if you...Click here to read the rest of this post at the Clerical Advantage Blog.

The Clerical Advantage Blog is authored by VAF member Tina of Clerical Advantage.


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This is a great post Tina with solid information for anyone who wants to make sure they've included all of the important pieces of an intro-packet. Thanks for writing this up!

I'm giving it a bump for someone here on the boards who was asking this very question recently...

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When I saw this post I thought "she must be reading my mind." I am beginning to seriously network to get my business known. This information is something I truly need. I will pull all this information together and have it readily available at any function I attend as well available as a pdf to send to potential clients electronically.
Thank you for all the great information in this article.

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Marsha Willis
Alternate Office Solution

Thanks so much for posting- I am revamping my intro paperwork- this is perfect timing.

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I really didn't think about an intro packet. Now I see why I need one for my business. Thanks for the article Tina.

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Jacqueline D. Callender
Global Horizons VA Services

Tina,

I'm getting an error message when I click on your blog post. Is there something up with the link?

Thanks,

Julia

Thank you so much. On my way out the door in a few to train with my first client but when I get home, I will be reading this and working on an intro packet for those that I have been networking with. thank you again!

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Terri Randall
www.trinityvas.com

Thank you, Tina. The link works now. I love your list and I'm using it as I put together my new Welcome packet!

Julia

Great info! I have half of the required information already together. This information will smooth the ride out for me.

Thank you.

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Sharetha Newsome, Principal
BAU Management and Administrative Services

Hi Tina,

Do have one questions for you. What would be the difference between a company brochure and a introduction packet? Would the packet just be for strong potential clients? What are your thoughts?

Thank you.

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Sharetha Newsome, Principal
BAU Management and Administrative Services