General Marketing and Networking

Discuss everything else related to your virtual assistant networking and marketing efforts.

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Old 01-30-2009
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Default Ideas For Marketing on a Budget
I get a lot of inquiries from new and aspiring VAs asking about how they can get VA work, or if I know of any companies that will hire them and just give them VA work. My question for them is what are they doing to market themselves and their business?

I know a lot of VAs starting out have little to no budget for marketing their services to start with. I sure didn't. So I'm in a brainstorming mood. So I'm wanted to start a list of different low-cost or no-cost ideas for marketing on a budget. So here's a start:

1. Join your local Chamber of Commerce - very affordable depending on where you are located
2. Network with your target market - Either online social networking, or in person events, network directly with the people you want to work with.
3. Network with those in your industry - Hanging out here on VAForums is a great start!
4. Business cards - Leave them everywhere you go. Leave one at your gym, stores, doctor's offices, dry cleaners, restaurants, etc.
5. Write Press Releases -Submit locally or online to let everyone know you are in business, plus any news and announcements
6. Write Articles - Write and submit articles on what you know to show you're an expert in your field
7. Word of Mouth - Make sure every friend and family member knows about your business and what you do
8. Offer a Discount or Special Deal - Make a coupon and offer a discount of 1 or 2 free hours to new clients (do not offer TOO much for free)
9. Volunteer in Your Community - You have the opportunity to demonstrate your skills, or meet potential clients working side by side with you
10. Online Social Networking - Many of the big social networking platforms are totally free. Get active and get known online.
11. Start a Blog - Start a simple blog using one of the platforms are either free or cost little. Write about what you know, and write for your target market.
12. Speak at Meetings or Events - Offer to speak at a sales meeting or networking meetings about Virtual Assistants, or an area of expertise that would be of use to them
13. Online Business Directories - Submit your business information to the many free online business directories
14. Online Classified Ads - Submit ads to Craig's List of other classified sites to promote your business (you can dress up your ads with html with a free account at www.vFlyer.com)
15. Ask Current Clients For Referrals or Testimonials - Word of mouth from the people that you have worked with carries a lot of weight with new prospects.
16. Tap Your Former Employers - Your former employer might be a great resource for new clients and prospects. Someone there may need you, or they know someone who does.

This is all that I can think of off the top. Feel free to contribute more low or no cost marketing ideas.
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Old 01-30-2009
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Default Re: Ideas For Marketing on a Budget
Oooh, thank you! I'm thinking, but I'm also bookmarking this!
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Old 01-31-2009
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Default Re: Ideas For Marketing on a Budget
great tips - having a 'list' to refer to is nice
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Old 02-02-2009
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Default Re: Ideas For Marketing on a Budget
You have no idea what a help this is to me! I am so new to Marketing myself and didnt even know where to begin! Thank you!
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Old 02-02-2009
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Default Re: Ideas For Marketing on a Budget
Thanks so much for this list. It's very helpful, especially when I'm trying to keep my costs as low as possible.

~Mariella
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Old 02-02-2009
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Default Re: Ideas For Marketing on a Budget
Great ideas! I can't agree more with approaching past employers/colleagues, or family/friends too! Word of mouth/referrals has really been my only means of obtaining new clients since I started. I want to do more marketing/advertising too, + will eventually, but for now, networking has been fairly successful for me personally.
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Old 02-12-2009
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Default Re: Ideas For Marketing on a Budget
Good Tips for Newbie VA's like me, Thanks for sharing.
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Old 02-14-2009
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Default Re: Ideas For Marketing on a Budget
What great suggestions! Thank you SO much!
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Old 02-27-2009
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Default Re: Ideas For Marketing on a Budget
Wow this is a fantastic list! I would like to add a few of my favorites:

Local papers - look in the classifieds for part time help needed and market yourself there! Many people (especially small businesses) do not know what a VA is or that it even exists! After explaining to them how much time and money they can save by using you instead of hiring someone - you could gain a new client!

Also the B2B (business to business) section of newspapers and city websites.

HTH!
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Old 04-14-2009
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Default Re: Ideas For Marketing on a Budget
Great post! Just for the record, a "former employer" turned out to be my first client -- and is still with me after many years.
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