I am trying to develop a solid elevator speech because I find myself fumbling over my words when asked about my profession. Please Help!

What should it include?
How long should it be?
What should I be sure NOT to say?

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Netobia's Virtual Solutions
www.netobiasvirtualsolutions.c om

I think that the max time should be 2 minutes. Anything beyond that and you may lose the attention of your audience. It should include details about your services, your experience, and how your service will add value to their organization.

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Stacy White, Spectrum Office Solutions
www.ask4sos.com

I have 30, 45 & 60 second commercials. I read recently that a hook or tagline, is not as important as they used to think, but I disagree. I think anything extra that makes you stand out is good.

I know a man who tells his company name, that he does web development & says, "You all know what that means." He then proceeds to tell a joke, instead of a commercial. He even keeps track of where he has told which joke. And of course, they are all above the board jokes.

How do you fix a broken tomato?

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Tomato paste.

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Lezly Harrison
Laserdog Productions - Code that Doesn't Bite

Thanks for the feedback that is really helpful!!

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Netobia's Virtual Solutions
www.netobiasvirtualsolutions.c om

My elevator speech is "I handle the necessary bookkeeping and admin tasks for entrepreneurs so they can focus on growing their business instead of running it."

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Lily Chambers, The Virtual Office Goddess, LLC
Author "How to Do Your Own Small Business Bookkeeping"

Short and to the point, didn't realize I can be that simple thanks Lily!

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Netobia's Virtual Solutions
www.netobiasvirtualsolutions.c om

You do usually want to keep it at a maximum of 1 minute, depending on the situation. Many networking groups hold you to 30 seconds.

One thing that I like to do is tell a story vs. having a marketing snippet. PC: "So, Pam what do you do?" Me: "Well, Ms. PC...Like last week, where I helped a client learn how to spend only 15 minutes a day on email - no matter how much email they get, I help small business owners find time to do what they love."

I was taught this technique, which has so far worked pretty well because then they are - "15 minutes a day?" HOW??? Then it opens up the door for discussion.

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Pam Blackman - The Process Coach
Get more done in less time by streamlining!