Are you fishing where the fish are? That's the best way to stay in business, but many business owners are fishing (looking for their target market) in all the wrong places. Worse yet is the business owner whose target market is "everybody who will pay me". When you target everyone, it's just too hard to focus on anyone, and consequently you attract no one. The reality is that not everyone needs your product or service, nor is it a good match for every single person on this earth.

One of the most terrifying decisions you will make as a business owner is the decision to choose a target market. Why? Because you're scared of excluding people and missing out on opportunities. However, the more focused you are in your marketing efforts and the better you understand and can define your target market, the easier your marketing becomes. Really! In order to be successful, your goal must be to exclude as many people from your business as possible. When you are successful at this, the "right" people (your target market) will recognize themselves instantly and be much more willing and open to begin to like, know and trust you, and ultimately turn into a paying customer.

In this teleclass, you will learn:

--The reason that a narrowly focused target market will bring you MORE of what you want
--The best method for uncovering your target market when you don't have a clue
--10 essential questions to ask your target market
--3 "make it or break" considerations for you to pick a target market
-- How to create a target market profile that you'll use every day in everything that you do
-- 8 essential online resources to help you "reach out and touch" your target market
-- Next steps to take



Internet Business Coach and Online Business Manager, Donna Gunter, is offering a free teleclass on Tuesday April 15 at 2 pm.



Sign up here

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)

I'm bumping this thread up for anyone who hasn't seen it. This class is today.

Donna Gunter does not record her classes for giveaway later like many do so you must attend. She records her classes and offers them for sale on her site later. So for anyone who has the time to attend I recommend this class if you are having trouble choosing a niche and/or attracting clients.

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)

Thanks very much for the reminder Shari! Sounds like a great class, have you taken her free teleclasess before?

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Yes, I have taken her free teleclasses before and really enjoyed them. I'm also signed up for this one although I've been sick with a really bad cough and sinus cold, headache etc so I might skip the class and take a nap! (either that or I'll mute myself out of the class)

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)

Great, maybe I can actually fit this one in today (I hope you feel better soon!)

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Guest I can't play today. Good for her but bad for. Appears to be full

Would it be acceptable for someone who attended to post just the highlights from the teleclass for those of us who weren't able to make it? I hadn't even joined the forum back when it aired but I would love to be able to learn from that resource.

Thanks!

Sam

Originally Posted by AmberStar

Would it be acceptable for someone who attended to post just the highlights from the teleclass for those of us who weren't able to make it? Sam

Here's the article she wrote and based the teleclass on. It should help you.

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)