Y’know, I’ve been more than a year and a half in the virtual assistant business, and it’s the first time (in a long career) that I’ve attempted a sole proprietorship. In previous positions, marketing challenges were always met with traditional methods: blasts and advertisements. Direct marketing was aimed for the membership. Seldom were appeals made to new but targeted demographics. Our products, however, were carefully tailored to meet the demands of the membership.

The web, of course, sheds a brand new and brilliant light on how to build your market. We’re able to address targeted populations in a friendly way. We can position ourselves, through social networking, as compassionate listeners, and then as problem solvers and experts, and find customers not only quickly and cheaply, but in a gentle and likeable way.

While this is exciting and obviously indicates progress, there’s always a hitch. I’ve studied and participated for going on two years, and the hitch is finally making itself clear to my muddled brain. I’m not sure I can define it exactly (yet), but here’s today’s perception: ...Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


(Would you like to see YOUR blog posts on Virtual Assistant Forums? Click here to submit your RSS feed now.)