If your business is struggling, you might be going at it from the wrong angle.
Tuned In by Craig Stull, Phil Myers, and David Meerman Scott shares the importance of getting out there and actually talking to your target audience to find out exactly what they need and what problems they will pay to resolve. Armed with this information, you can make sure that you’re not only offering the right services to the right people but also that your marketing message speaks to your intended audience.
On the other hand, maybe your business is thriving and you’re looking to expand your service offerings; if so, this book tells you how to use the tuned-in process to make sound business choices.
Tuned In offers plenty of real-world examples from company leaders who got out of their offices and surveyed potential customers, and it also shows how they were able to use the data they collected to improve their service (and product) offerings. You may be thinking that this idea is better suited to the big companies with fat marketing budgets, but it works for small business too, and you’ll find out how to make it work for you within this book.
My favorite quote from the book is, “Your opinion, although interesting, is irrelevant.” Basically, this means that it doesn’t matter what you
think your potential clients want; all that matters is what they
actually want.
Tuned In is well-written and contains a conversational tone that is easy and fun to read.
This book has 224 pages, was published in 2008 and can be purchased for $18.45 on Amazon.com.
Click here to buy the book!
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BOOK REVIEW - Tuned In
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