So far, I've placed 2 ads in my local paper- first time around my ad was in the general section (for hire, sale, and wanted combined) and read as text only, so it didn't stand out. Did things differently the 2nd time- a business card size ad geared towards real estate professionals in the real estate section--stood out nicely. My plan for the next time is simply the same business card size ad in the general section.
Still believing that I'll get hits from these efforts

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