Confusing, but I understand what you're saying. And good question. To which I don't know the exact answer, but I am sure someone else does.
In the meantime, I found
this website that gives some examples of copyright clauses that you could use as a template. While I don't know the answer to the above, I would steer anyone away from copying
anything from someone else's website.
Lastly, this website deals with
Creative Commons licenses and how they work and how you can use it on your own website (including giving you the code), it looks like it may also be helpful for what you are looking for.
Hope it helps!