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Old 12-10-2007
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Question Warm Calling
Hello!

I hope I'm posting on the correct topic, if not, please feel free to repost where it belongs.

I have an extensive list of potential client that I would like to send a brochure or postcard, then I would need to follow up with a phone call which is considered warm calling. However, it's very hard for my to sit a couple of hours a day to do this calls, so I'm considering hiring someone to do this calls on a commission basis. Every project generated from the call, the person calling will receive a commission from it. The list is based on local businesses in my area.

Has anyone done something like this? If so, has it worked? Any suggestions/recommendations welcomed.

Thanks in advance for your help and input!

Ingrid
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Old 12-10-2007
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Default Re: Warm Calling
Hi Ingrid,
I tend to be very hands on about the way things get done in my business and I can't even imagine having someone else follow up with my potential clients - there's no one who can answer questions, give a good perspective into the company philosophy and energy, etc. like me....

I would also suggest that unless you're considering starting a team of VAs (with the person you hire to call for you as part of it) it might be a bit off-putting to potential clients to realize that the person they're speaking with is not the person they'll be contracting. It may leave them wondering if they did contract with you, would you be outsourcing their work to other people as well?

I doubt that anyone you hire to call on your behalf could answer any inquiries with the same knowledge, expertise, and enthusiasm that you can.

It may be a big time investment to make these calls yourself, but when you consider the payoffs of taking that time it's surely well worth it. If the list is really massive, then send it out in batches and follow up in batches. No sense in overwhelming yourself all at once and that way you have complete control of all communications with these valuable potential clients.
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Old 12-10-2007
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Default Re: Warm Calling
I have to agree with Tess completely. I think the outreach to potential clients can only be done by yourself since your first impression is everything. Part of being a virtual assistant is building relationships with your clients and that really needs to start from day one.

However, if you are thinking about sending out cards or something similar, that doesn't require you to actually speak to someone, that sort of thing could be outsourced. I recommend a service called Ask Sunday. Their website is www.asksunday.com. I believe they are relatively cheap.

Hope this helps!!
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