One of the most difficult concepts about the internet is the long tail idea, that allows for success with highly specialized items. Made possible because of internet technologies, the concept is difficult because we’ve previously held to the notion that the more widely acceptable and desirable your product, the better.

Certainly in the VA industry, many of us fight the concept, attempting to be all things to all people. It’s scary to specialize when first starting up your biz; you want to apply all your skills and show that you can do just about anything for your clients.

But the fact is that while the generalists amongst us do okay, the specialists do very well. It benefits a VA to emphasize certain particular skills, because clients want to know exactly what they’re buying.

Related to this is the fact that not anyone and everyone can be your client. VAs are very like lawyers and doctors in that clients need to find a VA they resonate with and instinctively trust. The impulse on the VA’s part is to enthusiastically welcome every inquiry and immediately launch into all the fabulous ways you can make this person’s life and business better. But if, for any one of a thousand reasons, the vibe isn’t harmonious between you... Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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