Re: Raising Your Rates w/Existing Client
Hi there, how did this go for you?
I've raised rates with existing clients a number of times and it's always kind of nerve-wracking - I think it's important to remember that you're a business owner and as such should make no apologies for the rate change. Convey that the rate change is equal to the value of your time and services, without making excuses.
I usually send an email two months in advance of the change, letting them know how much and when it will go into effect. It's nice to include a thank you for their business, and assurances that they and their business are your priority and that your goal is their business growth.
I'll close the email with an invitation to any questions that I might not have answered in the email and a note that I'm looking forward to growing with them in the coming year.
I don't use a standard letter, but write a fresh one each time - depending on the circumstances.
I'll also include info on any new technology we've invested in (that will or has been benefitting clients) as well as news on acquired skills and/or certifications. This shows the client that you really are invested in growing your business for their benefit.
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