A few weeks ago, I was playing around with my e-newsletter software, and I stumbled across a feature that allows users to create and send surveys to their email list.

The wheels started turning, and I thought, what better way to find out exactly what my target market really needs?
So I put together a short survey of 7 questions, some multiple choice and a few open-ended, thought-provoking goodies.

In exchange, I offered to enter all respondents into a drawing to win two free hours of my services (specifically, they will win two hours of marketing consultation and website copywriting in the form of a home page makeover).

So far, I’ve gotten quite a few takers, and I’ve been soaking up the answers to their questions like a sponge. Not only have I been given insight into the type of services they’re considering so I can focus on those in my promotional materials, but I’m also learning more about what’s holding them back from working with me, which will help me address (and hopefully overcome) their concerns.

The key here is that I asked very pointed questions. I listed out my main services and asked them to check off each one that they would consideror (or have considered) outsourcing. Then I asked them to tell me why they would (or wouldn’t) consider working with a professional such as myself. Finally, I asked them what they struggle with when it comes to internet marketing (my specialty as a service provider).

The answers to the last question really... Click here to read the rest of this post at the Write Associate Blog.

The Write Associate Blog is authored by VAF member Tammi of Write Associate.



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