Using testimonials on your site is a great way to boost buyer confidence and let your customers do the selling for you. But not all testimonials are good testimonials…in order to be effective, they have to address specific issues that your products/services solved or benefits they provided to the customer.

Bad testimonial

“Jim’s great! I loved working with him!”

Jane Doe
ABC Company
www.abccompanywebsite.com

This testimonial is too vague to convince anyone to buy from you.

Good testimonial

“Tammi,

You must think, ‘How easy was that?!’ I love all the changes you made on both web pages and could never have done it at all, no matter how simple it may have been for you. I don’t even know how to describe what you did, You made it more active, more engaging, and more personal, while omitting the boring. How can you do that?

I’m happy.”

Marilyn Miller, MS, LPC
www.marilynmillerlpc.com

The testimonial above, on the other hand, spells out exactly how the services at hand (Write Associate website copywriting services) made this client’s website more attractive and engaging, which will lead to better sales.

So…how do you get good testimonials?

The best way to get great testimonials is... Click here to read the rest of this post at the Write Associate Blog.

The Write Associate Blog is authored by VAF member Tammi of Write Associate.



(Would you like to see YOUR blog posts on Virtual Assistant Forums? Click here to submit your RSS feed now.)

Great post Tammi, and this is so true - I've always believed that the easiest way to find more ideal clients in your target market is to ask the existing clients you already know and love working with to refer you to their friends and colleagues. Getting an excellent testimonial is the other side of the same coin, and invaluable for marketing purposes.

__________________