Re: Intro email to Chamber members
I'm fairly new to my local chambers and planning an intro as well, but in a slightly different way. I'm a big fan of give to get marketing ideas, so instead of just a mailer, I'm going to start offering free teleconference calls to all chamber members. These calls are focused on ideas that will help them succeed with their businesses instead of just pitching my own.
My husband does web design, so not only will the calls focus on virtual solutions, but also on email marketing, web design tips, etc. My overall goal is to give enough valuable information that they think of our business first for their online needs.
After the initial postcard mailer, the expense should be minimal, since we require that they register for the call. With that information I will be building the email list and marketing future calls for free. Oh, and I also plan to contact each chamber and ask them to do a small write up about our calls in their newsletter. That should generate some free exposure as well.
|