“That’s so 80′s, Janine!” was the retort I received from a long-term client during a discussion about the importance of encouraging employee and customer feedback to improve business processes. I cited one of my favorite business books written in 1982 by Tom Peters entitled, In Search of Excellence to back-up my claim that employee and customer feedback is an enormously useful business tool.

Peters believes that companies could make vast improvements in their products, services and public image simply by ASKING employees and customers for feedback.

Who better to know the inside operations of a business than the employees and customers who work directly with the company’s processes?

Employee and customer feedback and suggestions are one of the most economical resources to make improvements in any business. It costs nearly nothing to ask and often the improvements can be low-cost to implement.

So, why are feedback requests not used more often?

I rarely see any...Click here to read the rest of this post at Your Virtual Wizard.

Your Virtual Wizard Blog is authored by VAF member Janine of Your Virtual Wizard.


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Great post and great points Janine! I'm amazed this thread hasn't gotten any attention.

How many of us are passing up the opportunity to learn more about what our clients need - and missing the chance to develop new products/services or enhance existing services to meet those needs?

I think it can help ensure loyalty from clients when they understand you truly care about their experience working with you.

I haven't asked my clients for feedback for a while, and I think it's about time I do - thanks for the nudge!

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