There’s a common phenomenon in business that’s just plain wrong, in my view, and definitely out of sync with inbound marketing principles. I’m talking about the lack of follow-up.

You talk to a vendor or other business contact. You make a tentative plan or two. And then life gets in the way, and you never follow up with that person. Or you put out a job notice or RFP and collect responses, choose one, and just trash the rest. Even worse than these examples, you encounter potential clients and do nothing to cultivate their continued interest.

At root, the problem has to do with our massive stress, as we move hell and high water to get ahead. The second another person becomes less than obviously useful to you, you forget about them. You’re careful to spend your time only in profitable pursuits, and minutes wasted on anything else are to be avoided. You can’t make it in business by being nice; everyone knows that.

Lately, though, with the teachings of inbound marketing, the idea of selling is changing dramatically. In fact, follow-up is... Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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