As a VA and Work-at-home customer support representative, I get to hear what customers say about "big company," customer service. I find it very disturbing that most of the complaints are about how representatives aren't friendly, they are just doing their jobs, they tell you things just to get you off the phone, and they really don't care.
Yesterday, I assisted a customer that clearly had a large issue: he had purchased a phone from our company and only used it for about two weeks and then it stopped working properly. He is heading into his fourth week of calling trying to get a resolution. Although I wanted and tried to find all the resolutions I could to try and fix his issue, there was nothing I could do. I had to stick to company policies and procedures. I followed them to the "T". I checked to see what we had in stock and there was nothing to send out. I already knew before I even heard his ranting and raving that there wasn't much to be done because the fact of the matter was, the type of phone kit we needed to send out to him is rarely in stock. As per company procedures, I offered him my apologizes and finally after he vented for about 10-15 more minutes, I thanked him and ended the call. What stuck out the most about dealing with this customer wasn't the fact that he was being irrational and cursing. It wasn't that I had heard this story a million and one times. It was the feeling of helplessness I had. I felt that I had nothing to offer him...I didn't like that feeling!
I said all that to say this...when dealing with our own practices, make sure you can offer your customers or clients something more than the typical, "I'm sorry." Because when it all boils down to it, saying those words is like riping a band-aid off an already sore wound. Be prepared to go the extra mile and do whatever you can to make things right. As VA's we can show the big companies a thing or two about; courtesy, respect, loyalty, and customer satisfaction. Give the "big dogs,' a run for their money. GO VA's!!!!