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Old 06-20-2007
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Default Communication is crucial - don't leave your clients in the dark
It goes without saying that one of the most important aspects of any VA/client relationship is communication. This is true in any relationship, be it a marriage, friendship or working relationship - but as a professional Virtual Assistant you've got a particular responsibility to maintain the bridge of communication with your client at a higher and more expressive level simply because you don't have the luxury of face to face interaction as well as because you work independently - which means it's your job to keep your client up to speed on where you are in terms of work done/work in progress, etc.

Because you are a literally virtual entity to your client, they aren't privy to the tone of your voice or your facial expressions nor can they see that you're busily working away at their requests, and so can only glean a sense of who you are, what you're all about, and what you bring to the table in the way of professionalism via your emailed or faxed messages.

Just a few thoughts on ensuring an open and clear line of communication and understanding between you and your client:

ALWAYS reply to an email that contains any form of a question. Even if the answer to the question *seems* obvious to you or doesn't seem to need an answer. If the client ends a sentence with a question mark they are asking you for your input, response, or even just acknowledgement that you are both 'on the same page', so to speak.

If the question the client asks is 'Do you have any questions?" and you don't - still send a quick reply letting them know that you've received their email and that you have a clear sense of what it is they're asking for. And of course, if you *do* have questions - ASK!
Everyone has their own style of getting their points, needs, and expectations across. If you don't fully understand these things in a client request, ask for clarification.

Many new VA's may feel that asking alot of questions or writing back for a quick verification on an unclear aspect of a project will make them appear inexperienced, incapable, or otherwise unprofessional. This is simply not the case! In fact, it's far more professional to follow up on an unclear bit of info before proceeding with a project rather than continuing ahead with it uncertain if you're completing it to the client's exact specifications.
There truly is no such thing as a stupid question!

If you're feeling unsure about something, type a quick email response quoting the part of the client's text that was unclear for you, explain what it is you are seeking information about/an answer to/clarification on and send it immediately.

Time wasted trying to 'figure it out' or 'just winging it' will cost you and your client dearly in the end, especially if the product you offer as an end result is NOT what the client had in mind after all. You can spare yourself lost hours and your client the effort of asking you to rework the project (or worse!) by clarfying any uncertainties right away.

Many projects will require you to check in with your client as you proceed - asking questions along the way - if your questions are well formed and expressed they should get you the answers you need to continue as well as show your client that you are in fact very capable and experienced. Even the most experienced VA will need to ask questions

ALWAYS write/communicate in a professional manner and with an 'educated' voice.
Most professionals thrive on well-articulated information and communication - when communicating with a client, take their own cadence, approach to your interactions, and way of communicating into account. A good VA can emulate this to a degree that puts the client immediately at ease and helps keep them in their 'comfort zone'.

It is not your job to 'pretend' you're something that you're not - but it IS your job to present yourself as what you were hired to be: a skilled, educated professional service provider. It's great if your clients are friendly with you and you've found that sense of rythm in communication that fits like a glove and means more ease of movement in your work together - but new VA's with brand new clients should tread carefully when communicating - keep personal details (family squabbles, illnesses, personal dramas, etc.) to yourself! Don't litter your emails with the desperate saga of the argument you and your love had the previous night. This should really go without saying - be professional. Until your client gives you any indication that they are interested in your personal life, keep it to yourself.

Part of presenting yourself as a professional is to write intelligently - don't take your language, spelling and grammar skills lightly. Spell check, proofread, and re-read. Make sure your emails are concise and easy to understand. While your client has much more leeway in their own style of communication you must always present your own as if it is the most important email of the day, even if it's not. That doesn't mean you have to keep your emails void of personality or write like a 'robot' - but it does mean careful attention to what you're writing and how you're writing it. Email is a wonderful tool for communication, it is the lifeline between you and your client - use it wisely and take advantage of the spell-check option!

DO respond to a client who has offered criticism or even an outright complaint about something. Don't ignore these emails - they are an invitation to learn more about what the client wants and expects from you and are an opportunity to you to take your skills to the next level. A client who takes the time to point out aspects of a completed project that were not up to their expectations or did not satisfy their intended requirements is really doing you a favor in expressing these things to you. Accept that you will sometimes miss that perfect mark and learn from it before moving on. Ignoring a client's email, especially when it is an attempt on their part to help you hone your skills toward what they are looking for is a big no-no.

Again, clients thrive on information from and communication with their VA's and appreciate knowing that their concerns have been heard, understood and taken into account. As mentioned before, if you don't understand why the client has taken issue with a particular aspect of your work ask questions!

A professional VA sees opportunity in *everything* - the good and the bad, the easy and the frustrating. Developing a VA practice is an ongoing process - it means constant growth, learning, and expansion. It also means working with many different styles of people and personalities - understanding how to communicate with each and every one on an individual level is crucial to the success of your practice.


Have any of you experienced a difficult communication situation with a client that you'd like to share? How did you approach this issue and find resolution to it? Do you have any further tips on client communication to add?
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Old 06-23-2007
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Wow.. this is great wisdom!! I just had this happen this past week. One of my clients, after I had done all the work, went over my head and changed the the whole project, without letting me know. Instead of emailing me, he CC'd me along with the company we were ordering from..

So I emailed ,in my best possible business manner, and apologized for any confusion(although I was pretty clear on what he had asked for) and thanked him for taking the time to make the changes(his time is valuable) I went on to offer as a suggestion that we make sure we needed to remember to always send "emails" with the information he needs(in this case, he had neglected to do this, only calling me with the info).. So.. I was graceful in apologizing for the confusion, and nicely informed him(without really saying it) that he was at fault as well.. It went splendid.. We communicated the next day, only to find out that he had just changed the whole order, and apologized for not letting me know sooner..

All to say... being professional at all times is crucial.. Especially when problems happen. Because they will.. If we are in the wrong, apologize. If not, tread carefully. We want to keep our clients!!!

Great post Tess
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Old 06-24-2007
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Thanks Jackie
I actually wrote this in response to a situation I had recently where *I* was the client. I outsource work to other VA's once in a while and had set up a job with someone who was very new to the industry but whom I really really liked and thought would be a good fit.

Now, in any new client/service provider situation a bit of training may be necessary to get that project *just right* but this VA apparently didn't like being given direction and took it as a criticism and even downright rejection (which it wasn't...it was a bit of guidance with the assumption she would use it to hone her skills and provide a more perfect product.) I've been on both the giving and receiving end of this type of guidance and so carefully craft my 'criticisms' to be friendly, helpful, and with a clear intention of continuing the working relationship.

After the first email I sent she wrote back with another go at it but I still needed a few more edits and suggested a way she might find the solution to what was needed for the project.

After that I didn't hear from her again, at all.

Finally I rec'd an email (on a mass-mail list) announcing that she was no longer offering services.

I thought it was quite sad really, that she gave up so fast and was unwilling to negotiate the learning experience - but as a client it made me realize just how important that communication really is.
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Old 06-24-2007
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That is sad.. Perseverance is the key to being a VA!! You sound like a great client
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Old 06-26-2007
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Thanks! I like to think that as experienced VA's we're able to bridge that gap for new VA's we might contract out to or offer referrals to - one new development in this little drama was that I had *also* offered this VA a referral to a long-term client I did not have time to take on a new project with. It turned out the work he needed was exactly what I'd hired her to do so it seemed like a perfect fit.
With her 'quitting* she also emailed the other client a single line email stating that she was no longer doing this type of work. The client emailed me totally perplexed since it had appeared for all intents and purposes that she was just getting started!

Of course, I was a bit embarassed and wrote him back apologizing and noting that any further referrals for VA's I didn't have extensive experience with first would be much harder to come by. He was gracious and said that it didn't reflect on me at all....but still, put me in kind of an odd position.
I don't think I'll be as hasty next time introducing clients in that way.
Had I known it would pan out like this, of course I'd never have sent the suggestion that they work together.

Oh well...you live and you learn. I tend to trust people immediately and (perhaps wrongly) assume professionalism exists across the board. Apparently, it does not.
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
This is such good advice - and if you have been in the business any time at all you know that a "thank you" goes a long way. This information is worth a lot being it new or old clients. Thank you for sharing.
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
thanks' Tess. It is a valuable lesson. I too trust and like many people immediately, and sometimes it is my downfall.

You've given very good advice. Thank you! Xxxx
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
Wow Tess this is an excellent thread and very informative.

There are many out there that do not realize the importance of customer service and that every problem turns out to be a new opportunity. I agree that you learn from your mistakes and I can not believe that this person gave up so easily.

I truly believe that good always comes after the bad and if she would have taken the chance to accept it as a learning curve she would have had many new opportunities ahead.

I would have loved to have the opportunity to have a VA that I worked for when I first started so that I could have learned from a pro. I think all newbie's should have a VA as a mentor to help them succeed faster and more comfortably.
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
Tess -

Thanks so much for taking the time to post this information. Very informative and beneficial to us aspiring VA's

Thanks Again
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
Thanks for the great insight. As I was reading the initial post the point that stood out for me was
Quote:
DO respond to a client who has offered criticism or even an outright complaint about something.
Then I read on and that was exactly the point you used as an example.
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Old 11-10-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
Actually, this is something I discuss right from the very first consultation because I have learned from this mistake!
My very first client was in the Public Relations industry. Some of the tasks she wanted me to do ended up having to be done multiple times because things that were a given to her, were not to me. She obviously had experience in the industry whereas I didn't. The project was a flat rate so I ended up spending WAY more hours working on it than I had anticipated. Luckily she wasn't upset, but it was a bit frustrating.
From that experience forward, whenever I consult with a new (potential) client, I express the importance of communication, explain that it can often be a little rocky in the beginning until we learn each other's work styles, and suggest direct phone contact in the beginning until we gain a solid understanding of each other's needs and wants. As stated, e-mail communication is easily misunderstood. This has worked out very well for me so far. If I have a question, I don't hesitate to ask. I'd rather do it right the first time. I feel confident (now-finally) with my services as a VA and have enough experience to know how to get the most efficiency out of my time. I don't think it displays incompetence in my work as a VA, but rather ignorance in the field of my client. With thorough communication, time and experience, we will overcome that hump and progress into a successful team! That is my goal anyway.
In my opinion, honesty is the best policy!
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Old 12-02-2008
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Default Re: Communication is crucial - don't leave your clients in the dark
Great post with bunches of useful and very important information. It can be too easy to be working diligently on a project and forget that the client needs a bit of communication to know that you're working on the requested job and where you are with it. Ensuring that the client communicates with you... that story was quite an eye-opener! What a smooth response Winslowgirl!
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Old 04-29-2009
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Default Re: Communication is crucial - don't leave your clients in the dark
Thanks! This was a lot of useful information.
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