Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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Old 05-02-2010
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Company name: LeighVA.com
 
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Default two distinct niches?
I have two distinct niches, pets and entertainment. I know a LOT of pet people who are also musicians, but the two don't usually mix.

Could a VA promote themselves with a site for two niches? Should I just choose one, or could I focus on both?

For example, I know a man who is a Podiatrist and also a professional musician. He has one web site, and from there you chose the Doctor side or the musician side.
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Old 05-03-2010
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Default Re: two distinct niches?
Hi there,

I would recommend having two separate websites for the different niche markets and services, just so there's no confusion from your website visitors. It will be hard to have a clear marketing message if you're trying to appeal to two completely different target markets on one website, and the result will be that neither market will really understand what you have to offer them (or, in other words, what hiring you will do for them). It will be very hard to attract clients this way.

To answer your other question about just choosing one or the other, it might not be a bad idea to do that, just until you get yourself up and running. If you try to divide your time between two separate niches right from the start, you're going to be switching gears often, and it might take you longer to get clients for either one, since you won't be able to devote as much time and effort to either niche. To save yourself a little overwhelm and frustration, you might be better off at least starting with one focus, either pets or entertainment, and when you get that business up and running smoothly, then you can look into the other niche.

Just my two cents!
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Old 05-14-2010
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Join Date: May 2010
Location: Bass Coast Victoria
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Default Re: two distinct niches?
I am thinking I would have the one website, as two would create a lot of extra administration for you, but perhaps you could focus your marketing in two different ways, through blogs and social media that can direct back to your website.

Just a thought...

Good luck.
Deb
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Old 05-19-2010
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Default Re: two distinct niches?
That's my questions as well. I have 3 niches Entertainment, Real Estate and Insurance. Don't know which one to choose. It would be impossible to promote them all.
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Old 07-12-2010
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Company name: CVisions Professional Services
 
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Default Re: two distinct niches?
I have two niches as well: Real Estate (concentration on Property Management) and Legal & Administrative Secretarial services. I have my niches listed under one website(under construction): CVisions Professional Services and once there, it shows my difference niches and takes you to a separate website for each
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