Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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Old 07-28-2012
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Default Trying to establish my niche
Okay, I think I kind of gotten the idea of establishing my niche. But I would like to know if I am going in the right direction with this. Im considering the mobile notary, but would rather start out with some type of small business planning assistance. I enjoy helping others more than anything. I was wondering what will this be considered. I also will like to do workshop and training on work at home jobs. Any ideas will be greatly appreciated.

Last edited by christaw; 07-28-2012 at 01:49 AM. Reason: misspelled word
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Old 07-28-2012
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Default Re: Trying to establish my niche
Have you picked your ideal client or target market? I would start there and then develop your workshops and training based on that group. Once you have a clear idea of who you will be servicing you will be able to hone your services.

As for planning assistance, I am testing out a service for local clients where I go into there office, work with them to develop processes and streamline their procedures. My current client does heavy sales in his business so we are working on automating all his processes so he can bring on other sales team members. We are also coming up with a business manual for all the steps of his business.
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Old 08-04-2012
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Default Re: Trying to establish my niche
I second what Lee says. Define your ideal client and you will then be able to develop your products and services around their needs.

Susan
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Old 08-05-2012
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Default Re: Trying to establish my niche
And I wanted to add that don't think that when you find a specific niche, it will limit your business. I thought the same thing and see that it's a very common belief.

But all the seasoned VAs will tell you that when you pick a specific niche, you can hone in on that market because you will learn what they need, where their pain points are, and how you can help them.

I'm relatively new also but finding my niche has helped me a lot.

Jan
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Old 03-27-2013
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Default Re: Trying to establish my niche
My niche kind of found me. I specialize in helping educators, creative folks of all kinds (e.g., writers, musicians, artists, and actors) and the perpetually technically challenged. That last one especially fell into my lap through referrals.
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Old 03-27-2013
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Default Re: Trying to establish my niche
I even have one client - an international educational consultant - who will only use a phone and a fax machine. She refuses to even turn on a computer.
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Old 03-29-2013
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Default Re: Trying to establish my niche
I started my business in Jan of this year and I do not have any clients yet but thats ok because I have been mainly focusing on taking classes & reading (A LOT) to know everthing that there is to know about being a VA and what I have found is, that can be exhausting. I took the VA class that VAF offers which was very helpful. Because of that class I have been lucky enough to meet some really awesome VA's that have a good amount of expeirinece and the things I learned from the class and the VA's has been very valuable information. I am going to focus mainly on social media but there are sooo many different things to offer.
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Old 03-29-2013
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Default Re: Trying to establish my niche
Was that the Jumpstart class? It's on my list.
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Old 03-29-2013
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Default Re: Trying to establish my niche
I don't have a niche yet, I work with small biz solopreneurs - basically one-man-band entrepreneurs. I provide admin services and anything else that they need that I can handle. I like it LOL so I guess I found my niche...
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Old 04-08-2013
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Default Re: Trying to establish my niche
I want to look after small businesses but in reading the starting a VA business by Tess, it says that that is not enough. It is too broad. But small business are made up of many industries. What are you thoughts on this? Does anyone else work with small businesses from a variety of industries?
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