Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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    #21 (permalink)  
Old 11-20-2009
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Default Re: Niche necessary?
Michelle,

I often wonder the same thing. I have lots of skills and I am not afraid to learn new ones. But does it hurt me to not have a niche being that there are alot of areas where my skills can be used and I don't want to pigeonhole myself.
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Old 12-28-2009
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Default Re: Niche necessary?
I agree that finding your niche may not always be out in the open when you first start up. (Mine isn't at this time.) However, I am confident that it will just hit me one day. Wow, that is my niche and what I am great at. Good post.
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Old 12-28-2009
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Default Re: Niche necessary?
Hi

Great discussion. I've been trying to work out where I fit in and this has helped me understand my speciality (niche) is really event management and my target market is the wine community. However, at this stage as it says on my webpage and any other written material I've put together - I'm adaptable and more than happy to help with any project.

Thanks
Tania
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Old 02-07-2010
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Default Re: Niche necessary?
Thanks for sharing your class information. I was EXTREMELY stuck on finding a niche; it was holding my business back. I feel that I should just push forward and gravitate towards a niche I find interesting.
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Old 02-07-2010
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Default Re: Niche necessary?
I look at as we are the pioneers, and we carve out the niches. We take mainstream practices and with new and emerging technology we provide new possibilities. This business of being a VA is the only one I've seen that seems to appreciate and thrive on a varied education and work background. Brick and mortar companies see this as an undesirable trait.

I agree that we need to hone our skills and targeting practices and let them grow from there, but not be settled into a rut that will bite us in the behind later. For some, that is why they transitioned into what they are doing now. For the rest of us, we need to understand that endless possibilities can be detrimental if we don't focus.

Wow, after reading this I hope it doesn't come off as too philosophical!
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Old 02-07-2010
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Default Re: Niche necessary?
I have never really defined a niche outside of "administrative office support", to tell you the truth. I have thought about streamlining it, but I would never go as far as to "nail it down" specifically with one particular thing. My experience along the way may open new doors for me in other areas of interest, allowing me to branch out a little further into something additional. You just never know!
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Old 03-16-2010
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Default Re: Niche necessary?
Thanks for all the helpful comments. I am in the research phase of starting a new VA business and the niche idea has been a mental roadblock for me. Thanks for the comments, wisdom and advice!
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