Establishing Your Niche

Post here if you're defining (or redefining) your niche.

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Old 12-17-2008
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Default I thinkI've found my niche
OK, I've been wracking my brain for weeks now trying to figure out what I want to be when I grow up (as a VA). I have experience in quite a bit of areas but most of these things, everyone is doing. I hate competition! Anyway, in my day job I'm also the hospital's HIPAA Compliance Officer so I'm thinking this just might be a good niche for me. Physician offices maintain privacy and security of patient information but don't have the time to write the policies, create the forms, train staff, and keep up on all the changing regulations and this can be done virtually so.......this just might work.

What do you all think?

Jenny
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Hi Jenny,

I think it is a great idea and there may not be too many VA's specializing in that area - good market! I think you should go for it!

I too don't know what I want to be "when I grow up"! I have a real estate license and have been an executive assistant to the CEO/office manager for almost 15 years so I'm trying to figure out how to fit that all into my VA business! I'm still researching but am almost there!! :-)

Good luck to you!

Lori
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Lori:
I'd consider trying to contact RE agents in your area. Perhaps Appraiser, too.

I did lots of work for an appraiser last year, starting assignments, pulling possible comps, creating brochures, calling about past due invoices, and completing drawing based on his sketches.

For realtors, I've created flyers, entered info into the MLS, completed brochures, assisted with open houses, started market research, helped with marketing, etc.

For both, I helped with billing, invoices, taxes, and completing yearly E&O insurance applications.

Good luck and have fun, even in these "interesting" economic times!

angie
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Jenny,

Way to take advantage of your experience. I recently met a nurse who has a virtual business where she researches and supports attorneys in medical legal cases by providing them with the medical information to support their case.

Good Luck to you.
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Thanks for the ideas Angie!

I'm thinking that is what I'd love to do but just have to get out there and find clients! Although I've had the license for 5 years, I don't have much experience. I'm taking a Top Producer class on Friday and it is at a realtor's office so maybe I'll make a connection there!

Happy Holidays to you!

Lori
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Old 12-17-2008
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Default Re: I thinkI've found my niche
That's great to find your niche. I'm still looking for mine.
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Thanks for all the words of encouragement. Since this isn't a common niche, I was afraid those more experienced in the VA business might pooh-pooh the idea. But, I guess any niche that might generate success in this business is a good one.

Jenny
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Old 12-17-2008
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Default Re: I thinkI've found my niche
I think it's great to have found such a unique niche. It will allow you to market very specifically and I think that's very important in this industry. Too often people ask what we do and we say everything. Then they back off because they don't know what we can actually do for them. Way to go!
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Old 12-17-2008
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Default Re: I thinkI've found my niche
Very important point you make, Sue. Like doctors, we do best in the VA world to specialize. You can be a generalist if you already have the client for it, but if you're looking for clients, I think it's easier to have a specialty.
Would love to hear more about how it goes working with the medical profession. I'm not personally going in that direction, but am curious about how VAs are received there. Seems like we're needed!
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Old 12-17-2008
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Default Re: I thinkI've found my niche
I think it is a good niche and with the healthcare field one of the growing industries there is much you can do.

Good luck
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