Hello Shelley and everyone here. This is really the million-dollar question. How many of us have searched our hearts and souls, digging deep for that ultimate answer! I am going to jump in with a little two-cents’ worth, and I wholeheartedly admit that these two cents are not backed by years of experience.
I have yet to have a client come to me because of my Web site or because of marketing myself. However, I really strongly believe these are extremely important. We have to market ourselves; we have to have a Web site. I guess that’s just an absolute must - no ifs, ands, or buts. Actually, I take this back. I have had a few inquiries due to marketing myself – but nothing really totally substantial or long-term. For me, my marketing efforts have resulted in nibbles, a bit of interest, but not the ultimate long-term commitment. Yes, I’m all about commitment. Hey, I’ve been married for 26 years. That has to count for something! What matters to me is a long-term client, a good relationship, a set number of hours of work per month, and enjoying the work I’m doing. Included in this also is a good referral for a one-time project that I take to heart because of the person who has referred me. I’m all about the love .
OK, I’m getting off subject – But the bottom line for me is that I went after the clients I wanted to work with. I love doing a lot of different things. I just can’t commit myself to one certain thing or one certain industry. I know that that’s a really great way to market our skills - to zero in on a particular line of business. But for me, it’s all about doing things I really love doing and working with clients I really love working with. And with that, I think there is always so much to learn, expand on, and enjoy every bit of what we went into business for.
My apologies for the rambling. I really think it takes time and experience of actually working as a virtual assistant to figure out what you want to specialize in. It is really a different world out there on the ‘corporate’ side of things. Maybe what you enjoyed doing at XYZ Industries will not be the same thing you will enjoy doing in your own business. And maybe your favorite client’s business will be something you had never even heard of before. Just give yourself some wiggle room and room to grow. I am sure you’re going to find exactly what you’re looking for. Our wonderful VA industry has so much to offer. We are all bound to find what we love doing