Still looking for my niche...

I have been running my husband's general contracting business for many years so I really understand that industry.

However, with the downturn in the construction industry and the fact that, unfortunately, some small contractors can be a bit flighty, I'm not sure I want to focus myself in this area. I'm not sure where my niche lies.

Any ideas on any other niches that might be a good match?

My previous experience was as a legal assistant and in corporate finance.

Thanks in advance for any thoughts you may have on this.

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Suzanne
ASC

The downturn in the industry may make for more clients who are looking to get the work done but cannot afford a traditional employee. However, if you don't like the work then go with your other background.

With all three backgrounds you could have a niche but keep your general knowledge to attract other clients as well.

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Lee Drozak
My Office Assistant

Suzanne, one quick word of encouragement... when the new administration picks up I'm sure the 'money will get turned back on' (as a client of mine so eloquently put it! ) and I doubt the market will stay in such a slump - don't forsake what you know and love completely! I think Lee made a great point!

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I agree. There are a lot of general contracting business where I live and they are all small businesses. They don't have the money to hire a lot of employees. Jump on that since you know it so well.