Originally Posted by CarolineCloutie
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I'm just a little iffy with the post cards because nothing happened with my mailing campaign. I sent out detailed letters to my niche market and not one person responded
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I usually send out post cards 'cuz A) they're cheaper to mail than a letter, B) it's easier/quicker to read than a letter.
My next 'postcard' campaign will not be postcards, thus being the more expensive .42/piece postage. They will actually be 1/3rd of a page postcards that will be cut out and placed in an envelope with a gold dollar attached to the postcard above the 'spiel.' The envelope will read - "Can I buy 30-seconds of your time? - payment enclosed." I'm sending this out to local 1-person attorneys in hopes that this will grab their attention. ($1/30-seconds = $240/hour)