I've done both the email route and regular mail. I like the cost effectiveness of using email and it does work but the one advantage of using regular mail is that you can include your business card.

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lisa

If you can personalize. Everyone feels special when they receive a letter that is addressed to their name. On the other hand, if you use the wrong name, or an ex-employees name, the potential client may be turned off. Thus I would only personalize if I was sure that the name was correct (and SPELLED correctly).

Another good marketing tool is to send out postcards. Postage is only $0.28 to send a postcard, as opposed to $0.44 to send a regular letter.

Julie

__________________
Julie | Virtual Resource Services, Inc (VRSI)
http://www.vrsioffice.com

This is a template that I found that you might find useful. I would love to give the proper credit to the author, however I cannot remember where I found this. If you know, please let me know so I can give credit where credit is due.



Low-key sales letter template

Dear __________,
I am writing to let you know that my new _____________ (website, book, CD, workshop) is now ___________ (available for sale, up and running, open for registration). See ____________
(URL if there is a website) to _____________ (purchase the book; check out the site; register today).
I’m very excited with the way the _______ has turned out (here you can say a few things about why you are excited, such as “it provides x solutions for y people) One person who got a peek at the new _________ this to say…
(insert testimonial)
I’d love you to share in my celebration about _____________. With with that in mind I’d like to offer you this special introductory deal.
If you ________(register, purchase, sign up for newsletter) before ______ (date) you will receive ________ (special price, 2 for 1 offer, bonus gift)
To ________(register, purchase, sign up for newsletter) just click here.
I hope you enjoy the _______ and that you’ll let me know what you think of it!
Thanks,
Your signature and contact info
P.S. Remember, to get your ________, you need to ________ (call to action) by _________(deadline)

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Heather
Robinson Business Solutions

I'm all about templates! LOL! Thanks Heather.

And I agree with pp, personalize whenever you can!!

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--Leigh

Just curious...if you decide to send an Introductory Letter initially, would you send it via regular mail or email? I'm thinking regular mail as email may be considered spam, right? Unless you have already made contact with them previously.

I use an automated greeting card/post card system as well. It is fabulous.

Lisa Salem
Monarch Virtual Assistance LLC
www.monarchva.com

I love the postcard and the letter ideas.
Great template.

Desiree

Here's another suggestion:

Postcard Magnets. It comes with a magnet to put on the file cabinet or fridge. Check out http://www.postcardmagnet.com.

Cortney

I'm going to add that to my ever-growing list of resources. Thanks!

You're welcome! I have tons of resources for all sorts of reasons.

Hello

I love the ideal of letters and postcards. I'm not a great writer does anyone have a letter/postcard to share and I have another question, hopefully someone can help me with this. For potential clients should a proposal for work be sent to them , bascially a proposal for work. I was wondering if there is such an animal.

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Kimberly K Watt-Daniels
Owner - Ideal Administrative Solution, LLC

Lots of great ideas. Thanks for the info.