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Direct Mail Marketing Ask your questions and find great resources, tips, and suggestions for a successful direct mail marketing campaign.

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  #1 (permalink)  
Old 08-22-2007
nicolejvon
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Thumbsup Finally!

OK everyone. I can't count how many times I made and printed brochures to send to potential clients and never mailed 1 out.

Well, finally I made post cards, ordered them, and actually sent out over 200 of them. My biggest set back was looking for the companies I wanted to send to. That was the one thing that kept me from sending them al this time but finally I decided that now is the time to get business steam rolling with some contract clients instead of a bunch of "per service" clients. I will keep on this monthly and send out postcards to different clients and see what comes my way.
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Old 08-22-2007
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Default Re: Finally!

Major congratulations Nicole, that's a great move! I wish you tons of success with your latest marketing decision
Just out of curiosity, how did you decide who to send them to? Did you use the local yellow pages, run an internet search or?
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Old 08-23-2007
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Default Re: Finally!

That is soo exciting!! Anything we do in marketing is a step up! I too was wondering how you researched to get your addresses etc..Keep us posted on how it goes
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Old 08-23-2007
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Default Re: Finally!

We were sent the following info from our ACT! guy:

The following two companies offer software that may be of help to you building prospect lists and the like with information living on the web.

The long standing player is www.egrabber.com They offer a full line of mature products. Their software is not inexpensive but extremely robust and function rich.

A new player in the marketplace is Broadlook's Contact Capture
http://www.broadlook.com/solutions/

Contact Capture is new and relatively inexpensive. I believe the cost is $80 certainly under a $100. It should work with Act! 6.0.

Check the sites. I believe each company offers trial versions of their software.
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Old 08-23-2007
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Default Re: Finally!

Great ideas!! You always post great info Thanks!
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Old 08-24-2007
nicolejvon
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Default Re: Finally!

Well, what I did was; I went to www.local.com, chose a few choice fields and then I just started copying address into my notepad on my computer then I paste the names into Avery templates and printed. Local is a site that features local businesses and most of the ads were place by small business owners like us so I had a better chance of selecting businesses that could utilize my services.
The good thing is; I ordered 500 postcards so since my search was South of me next month I will do a search North of me. Then I will go East. That way they don't get the same postcard twice. When I'm out of those I will create a different design with another "special promotion" on them and start all over again. It only cost me about $70 for the 500 postcards that's including shipping.

Last edited by nicolejvon; 08-24-2007 at 08:53 PM.. Reason: adding info
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Old 08-25-2007
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Default Re: Finally!

Quote:
Originally Posted by nicolejvon View Post
Well, what I did was; I went to www.local.com, chose a few choice fields and then I just started copying address into my notepad on my computer then I paste the names into Avery templates and printed. Local is a site that features local businesses and most of the ads were place by small business owners like us so I had a better chance of selecting businesses that could utilize my services.
The good thing is; I ordered 500 postcards so since my search was South of me next month I will do a search North of me. Then I will go East. That way they don't get the same postcard twice. When I'm out of those I will create a different design with another "special promotion" on them and start all over again. It only cost me about $70 for the 500 postcards that's including shipping.
Great idea! I think I will check that out for Boulder!!
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Old 04-08-2009
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Default Re: Finally!

Wow I know this is an older post but I hope that website is still available it can be of good use to me,

Thanks,

Tyeshia
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Old 04-08-2009
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Default Re: Finally!

It is! I have a listing on local.com for my area...
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Old 04-08-2009
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Default Re: Finally!

Thank you so much I will be sure to put this on my to do list for today.
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