Forum Sponsor (Advertise with us)

#1 (permalink)   03-20-2008 D_Victoria_Virtual_Assistance Resident Member Company name: D. Victoria Virtual Assistance A Virtual Perception Podcast: Episode 70: Business Networking ~A conversation wi... My latest Twitter: If you are in the midst of writing the About Page ...   Join Date: Dec 2007 Location: New Jersey Posts: 1,836 Blog Entries: 15 Direct Mailing--Mail Now or wait til Monday? Hello Everyone, I have a direct mailing all set and ready to go. I was going to drop mailing off at the post office today, then I had a thought with this being a holiday weekend and all, should I wait until Monday? Will my mail get lost in the shuffle when everyone comes back to work on Monday? What do you think? Thanks! __________________ Darlene Victoria Gonzalez The Voice & Vision Behind Your Business

#2 (permalink)   03-20-2008 My Office Zilla Junior Member Company name: My Office Zilla My latest Twitter: #uptonogood   Join Date: Jan 2008 Location: Kansas City Metro Area Posts: 469 Re: Direct Mailing--Mail Now or wait til Monday? I know there is extensive research into when to send emails as far as the day of the week and even the time of day. I think I would wait simply because there may be a lot of people out this week before Easter (spring break time in the US - half my department in JOBLAND is gone!) and, you are right, there may be some "pile up". Mail is a little harder to predict though because you never know exactly how long it will take an item to get to the destination. If you are sending farther than local Saturday may be enough so folks get it Tuesday. Where I am local can be as quick as next day if you send from down town and it is only going down town. Sundi

#3 (permalink)   03-20-2008 D_Victoria_Virtual_Assistance Resident Member Company name: D. Victoria Virtual Assistance A Virtual Perception Podcast: Episode 70: Business Networking ~A conversation wi... My latest Twitter: If you are in the midst of writing the About Page ...   Join Date: Dec 2007 Location: New Jersey Posts: 1,836 Blog Entries: 15 Re: Direct Mailing--Mail Now or wait til Monday? Yes, this the mailing is mostly local this time around. I may just wait until Saturday or Monday even. By the way, Sundi, I love your Peep avatar. __________________ Darlene Victoria Gonzalez The Voice & Vision Behind Your Business

#4 (permalink)   03-20-2008 My Office Zilla Junior Member Company name: My Office Zilla My latest Twitter: #uptonogood   Join Date: Jan 2008 Location: Kansas City Metro Area Posts: 469 Re: Direct Mailing--Mail Now or wait til Monday? Originally Posted by DarleneG. By the way, Sundi, I love your Peep avatar. Thanks! I really can't bear to eat the things but they are just too cute! I got it FREE at the peeps website! Which, by the way, is cute also! They have FREE ecards! Sundi

#5 (permalink)   03-20-2008 White Rose Active Member Company name: Brevos   Join Date: Feb 2008 Location: Michigan Posts: 871 Re: Direct Mailing--Mail Now or wait til Monday? I would wait until either Saturday or Monday. I agree that Sundi's avatar is cute

#6 (permalink)   03-20-2008 Tess Senior Member Company name: Codehead, LLP Latest blog post: SEO Q&A   Join Date: Apr 2007 Location: Portland, OR Posts: 8,935 Blog Entries: 3 Re: Direct Mailing--Mail Now or wait til Monday? If I had to make this decision for my own practice I would definitely wait until after the holiday and send them out on Monday. Since I don't have personal experience with this kind of marketing I found a few articles that might help you with this campaign or a future one: Get the Most from Your Direct Mail Campaign Top 10 Direct Mail Mistakes Direct Mail Basics (They specify in another article that 'direct mail' refers to a bought mailing list, but I think the same general concepts apply across the board for your existing mailing list as well in most cases) __________________ Stuck in startup? Stop dreaming. Start DOING! Get the Become a Virtual Assistant eBook for just $29

#7 (permalink)   03-20-2008 DianaEnnen Junior Member Company name: Virtual Word Publishing My latest Twitter: DianaEnnen: RT @terrygreen3309: Weekly Buzz: PR YO...   Join Date: Feb 2008 Location: Margate, Florida Posts: 265 Re: Direct Mailing--Mail Now or wait til Monday? Hi I would definitely hold off. A lot of businesses will be taking Friday off too for Good Friday. It would be best to target the mail not the day they go back but perhaps a day or so later too. Everyone is in that relaxed mode and catch up mode and anything new really doesn't get the attention it deserves. I know I normally don't even send out press releases during this time. What has always worked best for me and I know it probably differs for everyone, but I usually try the Tuesday, Wednesday, Thursday plan. Monday everyone is into getting back into the work mode and Friday everyone just wants the weekend. Of course, if you had a holiday special that would be different, but if not, I'd wait. Thanks! Diana Ennen Virtual Word Publishing

#8 (permalink)   03-20-2008 Modern Marketing Support Resident Member Company name: Modern Marketing Support My latest Twitter: RT @TheGrok: 5 Tips to Be a Lean, Agile Inbound Ma...   Join Date: Sep 2007 Location: Ontario, Canada Posts: 1,250 Re: Direct Mailing--Mail Now or wait til Monday? Originally Posted by Diana_E Hi I would definitely hold off. A lot of businesses will be taking Friday off too for Good Friday. It would be best to target the mail not the day they go back but perhaps a day or so later too. Everyone is in that relaxed mode and catch up mode and anything new really doesn't get the attention it deserves. I know I normally don't even send out press releases during this time. What has always worked best for me and I know it probably differs for everyone, but I usually try the Tuesday, Wednesday, Thursday plan. Monday everyone is into getting back into the work mode and Friday everyone just wants the weekend. Of course, if you had a holiday special that would be different, but if not, I'd wait. Thanks! Diana Ennen Virtual Word Publishing Ditto! . __________________ Shari Sultana Online Business Manager (marketing for retail ecommerce)

#9 (permalink)   03-20-2008 D_Victoria_Virtual_Assistance Resident Member Company name: D. Victoria Virtual Assistance A Virtual Perception Podcast: Episode 70: Business Networking ~A conversation wi... My latest Twitter: If you are in the midst of writing the About Page ...   Join Date: Dec 2007 Location: New Jersey Posts: 1,836 Blog Entries: 15 Re: Direct Mailing--Mail Now or wait til Monday? Thank you everyone! Everything you had said made absolute sense. Now, it just gives me some more time perhaps to make a few more mailings to add in with the bunch. I am trying to keep it relatively small though and target specific businesses. This way I can be sure to follow-up with each of them. Again, thank you! __________________ Darlene Victoria Gonzalez The Voice & Vision Behind Your Business

#10 (permalink)   03-20-2008 Tess Senior Member Company name: Codehead, LLP Latest blog post: SEO Q&A   Join Date: Apr 2007 Location: Portland, OR Posts: 8,935 Blog Entries: 3 Re: Direct Mailing--Mail Now or wait til Monday? Let us know how it goes! Wishing you excellent results! __________________ Stuck in startup? Stop dreaming. Start DOING! Get the Become a Virtual Assistant eBook for just $29

#11 (permalink)   03-20-2008 Prime Admin Solutions Active Member Company name: Prime Admin Solutions   Join Date: Jan 2008 Posts: 753 Re: Direct Mailing--Mail Now or wait til Monday? Yes, I would wait until Monday to mail out. Here in Canada the mail won't even get picked up in the mailboxes until Monday - by coincidence, I'm also getting a mailing out as well this weekend. I'm taking my time and printing and stuffing and then get it out in Monday's mail. I think marketing mail arriving on Monday or Tuesday after a long weekend may just get put in File 13 while people deal with the "important" mail. __________________ Julia