Spas are a good idea. Would be even better if the spa had a mailing list of previous men who might have purchased spa services for their women in the past as a gift. I would think sending the postcards out in mid Sept? That would give businesses a chance to get their list together for you. I would think they would want the mailings to their clients to go out in October and they might want to do a follow up mailing in late Nov, early Dec with an addition special.
I'm sure others will come up with some great idea's for you too!
Being so close we should keep in touch Janice