Determining Your Services

What kinds of services do virtual assistants offer? Discuss the possibilities here.

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Old 02-08-2012
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Like everyone else here, I am having a hard time putting everything I love doing into a neat category. Any suggestions on how to reconcile this?

Ideal Client
Small Merchant (boutique owner; brick and mortar or online)
Attorney
Academia (college level)
The only group of people I would probably not like working with are people in the financial industry (brokers, planners, etc)


Tasks:
Writing/proofing/editing -I've created everything from manuals, to standard of operations, continuity of operations, to creating forms to updating and maintaining web content. This is probably my FAVORITE thing to do, hands down.

Database Management/ Data Entry

Transcription (this I CAN do, but prefer legal over general)

Wordprocessing

Event Planning

Offering solutions to streamline processes

On-site Organizing. I am willing to go to someone's house or office and shred, organize it. etc.

Re-organization:I am also very good at helping small companies that have lost their support reorganize their office and figure out their next step should be.


I'm a more old school than new school - I don't know much about social media (in the respect of helping it grow a business), seo, affiliate marketing, copywriting, etc.


If anyone has any idea on how to tie this all in, I'd be grateful.


Cheers,


Caroline
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Old 02-08-2012
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Company name: Empire Virtual Assistant Services
 
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You said that writing/proofing/editing is your favorite task so I would definitely highlight this in all your marketing materials. As for the other tasks that you enjoy doing, you could identify them as Administrative Support, Event Planning and Organizational Support or something along those lines. Expanding on exactly what services you offer in these areas in your marketing materials will be helpful to potential clients. Look at other virtual assistant websites for ideas and inspiration on how to categorize your services.

I didn't know much about social media, SEO, and affiliate marketing when I started last year, but I have learned so much from this forum, blogs, books, and just researching each topic. My suggestion would be to start with one of these subjects and learn all you can about it through research and hands on activity. Eventually you may be able to offer it as a service.

Keep us posted on how it's going as you develop your business.
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Old 02-08-2012
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Thank you, Margaret. I am thinking that I am most likely going to be a generalist that specializes in writing - my concern is whether it looks like a really big jump (if you know what I mean) to offer writing as well as the reorganization, because I much as I like doing it, I don't know if it "fits" per se.

We'll see!
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Old 02-08-2012
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Company name: Empire Virtual Assistant Services
 
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Location: Scotia, NY
Posts: 229
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You don't have to advertise as a generalist if writing is your specialty. The writing could be your niche or you could use writing and reorganization/general admin support as your niche. The possibilities are numerous.

You've already identified your target market so now you just need to figure out your niche and how you will market your services so that you get your ideal clients.

You are definitely on the right track and have narrowed things down quite nicely.
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Old 02-08-2012
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Originally Posted by EmpireVirtualAssistantServices View Post
You said that writing/proofing/editing is your favorite task so I would definitely highlight this in all your marketing materials. As for the other tasks that you enjoy doing, you could identify them as Administrative Support, Event Planning and Organizational Support or something along those lines. Expanding on exactly what services you offer in these areas in your marketing materials will be helpful to potential clients. Look at other virtual assistant websites for ideas and inspiration on how to categorize your services.

I didn't know much about social media, SEO, and affiliate marketing when I started last year, but I have learned so much from this forum, blogs, books, and just researching each topic. My suggestion would be to start with one of these subjects and learn all you can about it through research and hands on activity. Eventually you may be able to offer it as a service.

Keep us posted on how it's going as you develop your business.
I am having exactly the same issues and my skill set/preferences are similar too. I am trying to create simple/effective copy for my website but am finding it difficult to structure and consolidate the information. This is great advice which I will try to incorporate . Wishing you luck.
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