Originally Posted by Your Virtual Wizard
I may quote you someday...with full attribute, of course.
When you refer to reporting, do you look at Insights and Analytics for
info on growth? What other reporting do you use for stats?
Aww, thanks, Janine! I'm so glad you all found my reply helpful. For reporting, it depends on the client and what our goals are and what we are tracking. For some it's about determining the reach of their Tweets or of their Twitter account (i.e. how many possible people could have seen their tweets.) Sometimes it can be about tracking how many views a video received and what is the demographic of viewers. I also look at the growth in followers in correlation to how often tweets are going out on an account, which also gives me a idea of how consistently tweets are going out. There's also some tracking of hashtags (which can also be used to measure reach on Twitter.)
In addition to the Facebook Insights data, there's also the Impressions data that Facebook provides for each of your posts. (Although this seems to be broken as of lately).
I also look at Google Analytics for their blogs or their site (if they have them installed.) Google Analytics will provide some measure of how much other social media platforms are driving traffic to their site. For one client, Facebook is the 3rd largest referrer for traffic, for another it's 2nd. But for my husband's site, Youtube is a bigger referrer than Facebook or Twitter. This is a good way to help you know where to focus your efforts for the best outcomes.
Also, tracking clicks on links that are posted using Bit.ly or some other link shortener can be useful as well for determining which types of content your community prefers.