Hi Diana,
There are some good suggestions here! Just getting started is an excellent tip. I write website copy for a living, and whenever I find myself staring at a blank page (which happens more often than I'd like!!), I will sometimes review websites that are similar to what I'm trying to achieve (ie. competitors' sites) and that can get the juices flowing. Of course, you NEVER want to plagiarize, but sometimes looking at other sites can give you an idea of formatting you like (ie. headlines or no headlines? bullets, paragprahs, or a combination of the two?).
If you're still stuck, I have a free
copywriting tips report that you can pick up from my website that might give you a few ideas to get the thoughts flowing.
Just click here to grab a copy!