The thing about the threats in our industry is that some things are threats and opportunities. One example of this is the evolution of our industry, with the industry changing all the time it allows us to use our strengths that we use to not be able to use in our line of work. That same strength is a threat by the way it spreads out our need to learn new material. Now we have to learn new skills each day to keep up with the demand of our clients but we still need to be current with the skills we have now. This could stretch us too this if we don't try to stay with our specialization in the field. I have found myself working with a client on administrative work and the next day they ask if I can do web design. Before I know it I had gone and made 3D models of their new product concept art and
SEO for their website. I know one of my threats is my brother, he is starting to become a VA and with the name that I have brought up in my town and clients I know that there could be clients that remember my last name and mistake my brother for me. I have prepared by making sure I do not use the title "Mr. Kruse" anymore. I also know that my weakness is actually my skill set because it is what causes myself to be over stretched sometimes.