Business Cards and Print Marketing

Information and resources to help you design, print, and get the most benefit from business cards and print marketing.

Forum Sponsor (Advertise with us)
Reply
 
Thread Tools Display Modes
    #1 (permalink)  
Old 06-05-2008
Contributing Member
 
Join Date: Feb 2008
Posts: 126
Default Printing Brochures
I am getting ready to start my brochure. I am debating on whether or not to get it printed professionally or just do it on my printer. My printer does a pretty good job as far a deskjet goes. Should I try to get them professionally done or should I print them myself? I know it will cost more to get them done, but is it worth it? Also, if you have printed them yourself, what type of paper did you use?
Reply With Quote
    #2 (permalink)  
Old 06-06-2008
VirtualLorri's Avatar
Contributing Member
Company name: Virtual Synergy
 
Join Date: May 2008
Location: Missoula, MT
Posts: 119
Send a message via ICQ to VirtualLorri Send a message via AIM to VirtualLorri Send a message via MSN to VirtualLorri
Default Re: Printing Brochures
Kellie~

I do print my brochures myself, but only because I now have a color laserjet printer - I never would have considered it with my old inkjet. I use nice heavy brochure & flyer paper I found at Staples. Because my business is always evolving, I do occasionally update the content of my brochures and printing them myself enables me to do that in a cost effective manner - then I just print enough to take to my networking meeting.

One thing I would advise, regardless of whether you print yourself or send it out, is don't do too many at once. I learned this lesson the hard way with my business cards. I ordered way more than I might have normally done, because it was a better value. However, I ended up moving and had to throw out most of what I ordered and have new ones made. Shop around to find a price within your budget that either has no or low minimums.

Warmly,

Lorri
Reply With Quote
    #3 (permalink)  
Old 06-06-2008
Active Member
Company name: Still TBD (but getting close...lol)
 
Join Date: Apr 2008
Location: Davis, West Virginia
Posts: 876
Follow this virtual assistant on Twitter
Default Re: Printing Brochures
I think it might depend on how many you plan on sending out (if that's your intention). If I were you, I'd figure out the cost of printing them yourself (cost per page, ink, time, etc.) and weigh that against VistaPrint or Kinkos (or some other company). I agree with Lori, you don't want to have too many on hand in case there are changes so, if you only really need a handful at a time, it may be more cost effective for you to just do it yourself.

As far as paper goes, my boss bought some really nice prefolded brochure for his wife's business. I think it cost about $.25 per page when we broke it out (I can't remember what the cost for the package was or how many sheets were included). Also, I think the second batch we got her was high gloss and she had some from before that was more of a medium gloss (not quite matte, but not too glossy). She said that she preferred the medium gloss better, but I couldn't seem to find it. Just something to keep in mind when choosing paper.
Reply With Quote
    #4 (permalink)  
Old 06-06-2008
TerryG's Avatar
Contributing Member
 
Join Date: May 2008
Location: Baltimore, OH
Posts: 51
Send a message via Skype™ to TerryG
Default Re: Printing Brochures
I print my own brochures too, but use my color inkjet printer because it does a fabulous job ... much better than my color laser printer. As I've said in other posts, I don't do any local marketing, so I very rarely send them out or leave them anywhere. If I have a table at an event or something I may print 50 or more, but for the most part print them as needed. I use glossy brochure paper, which makes them more difficult to print because you have to make sure they are completely dry before the next one pops out of the printer. They usually are, but I just have to keep an eye on them.

Terry
__________________
Terry Green, MVA, GVA
Fastype VA Services, Inc.
http://www.fastypevaservices.com
Reply With Quote
    #5 (permalink)  
Old 06-06-2008
Senior Member
Company name: The Virtual Office Goddess, LLC
 
Join Date: Aug 2007
Location: Boulder, CO
Posts: 2,961
Send a message via Skype™ to Office Goddess
Contact this virtual assistant on LinkedIn
Default Re: Printing Brochures
I have mine photocopied at OfficeMax (they are black and white). I purchased marble-looking paper at an office paper warehouse - index for bus cards, 24# for stationary/brochures, 24# envelopes - that I use for all of my business printing.
Reply With Quote
    #6 (permalink)  
Old 06-06-2008
Resident Member
Company name: Virtual Business Services
 
Join Date: Sep 2007
Location: Oklahoma, USA
Posts: 1,117
Send a message via Skype™ to Rebecka Melson
Contact this virtual assistant on LinkedIn
Default Re: Printing Brochures
I printed my first set of brochures myself. The paper I used was too thick and cracked on the sides when I folded it. It was hard getting them folded straight and it looked pretty tacky. After that I had them printed and folded by a printing company. Kinko's will fold them for you even if you print them yourself, they have a machine that does it.
Reply With Quote
    #7 (permalink)  
Old 06-06-2008
Active Member
Company name: Administrative Partners, LLC
 
Join Date: Apr 2008
Location: Virtually Anywhere
Posts: 666
Send a message via Yahoo to Administrative Partners
Follow this virtual assistant on Twitter Find this virtual assistant on Facebook Contact this virtual assistant on LinkedIn
Default Re: Printing Brochures
Wow am I the only one that gets mine professionally printed. I don't give the professional printed ones to everyone though..I have one that is professionally printed and one that I got printed at Kinkos.. to graphic designers Kinkos is the devil, but they work for quick jobs.

If you are thinking of doing it professionally, I use www.copycraft.com. The digital printing for shorts runs was reasonable and the quality was excellent.
Reply With Quote
    #8 (permalink)  
Old 06-06-2008
Resident Member
Company name: Modern Marketing Support
 
Join Date: Sep 2007
Posts: 1,245
Default Re: Printing Brochures
Originally Posted by theessentialva View Post
I am getting ready to start my brochure. I am debating on whether or not to get it printed professionally or just do it on my printer. My printer does a pretty good job as far a deskjet goes. Should I try to get them professionally done or should I print them myself? I know it will cost more to get them done, but is it worth it? Also, if you have printed them yourself, what type of paper did you use?

I visited your website. Since you offer menu costing and design as a service to restaurants, I think you should have your brochures professionally done. If your brochure will be the first glimpse a restaurant will have of you, then professionally printed brochures are a must. If you hand them a brochure that looks home-made they will question whether the product you produce for them will look home-made.

That's not to say you can't make a brochure that looks like it was printed professionally. If you can do that, by all means print your own. But you only have one time to make a good first impression.
Reply With Quote
    #9 (permalink)  
Old 06-06-2008
Contributing Member
Company name: Executive Virtual Staffing
 
Join Date: Jun 2008
Posts: 143
Default Re: Printing Brochures
I agree with Shari. I have done both printed my own as well as having them done professionally. Before I have my color ink-jet and color laser printers I never did my own. My personal thought was the same as what others here stated...I didn't want the first appearance to my clients to look homemade. Now that I have higher end printers I do most of my own printing but I always take them to Kinko's to have them folded and when doing my business cards have them cut them.

Good Luck

LoriLee
Reply With Quote
    #10 (permalink)  
Old 06-06-2008
Resident Member
Company name: JK Virtual Office Resources
 
Join Date: Mar 2008
Location: Oregon
Posts: 1,302
Blog Entries: 5
Send a message via Yahoo to JKVirtualOffice
Follow this virtual assistant on Twitter Find this virtual assistant on Facebook Contact this virtual assistant on LinkedIn
Default Re: Printing Brochures
I vote for getting them done professionally, or that is, to have to done at a print shop or by a printing business. I recently did a brochure for a realtor friend of mine and I was amazed at the difference between printing on an inkjet and having them done profressionally on nice, heavy, glossy paper.

I plan to have mine printed by a printer.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
PS Print - brochures, biz cards, etc. printing nicolejvon General Marketing 9 03-21-2010 11:41 AM
DIY - Virtual Online Digitized Brochures VirtualLeverage Business Cards and Print Marketing 50 10-16-2009 10:11 AM
Creating Brochures/Flyers txsunshine Real Estate Virtual Assistants (REVAs) 5 05-30-2008 10:28 AM
Printing letters and labels charges? Agnes Rates and Billing 25 05-05-2008 02:57 PM
Ideas if you use brochures Kathryn Business Cards and Print Marketing 18 04-23-2008 11:45 AM


All times are GMT -7. The time now is 04:56 PM.

Virtual Assistant Forums Advertising
Virtual Assistant Directory
Work from Home | Become A Virtual Assistant
Create a Professional New Client Welcome Packet
Virtual Assistant Forums Advertising

© Virtual Assistant Forums 2014 Content and images protected under copyright law.
Google+ - Facebook