Business Cards and Brochures

Information and resources to help you design, print, and get the most benefit from business cards and brochures.

Forum Sponsor (Advertise with us)
Reply
 
Thread Tools Display Modes
    #1 (permalink)  
Old 04-26-2008
Contributing Member
 
Join Date: Apr 2008
Location: Cape Coral FL
Posts: 66
Default Flyer vs. Brochure
I'm going to start marketing to local businesses and wanted your opinion on using flyer's vs brochures. I've spent several hours designing a brochure on vistaprint. The cost of the flyer is .49 up to 100 or .29 over 100 and the cost of the brochure is .75 for 100 and .45 for 250.
The big question is which do you think is going to have a lasting impression when I start handing them out. My personal opinion is the brochure will have a lasting impression over the flyer - your thoughts?
Thanks!
Laurie
Reply With Quote
    #2 (permalink)  
Old 04-26-2008
White Rose's Avatar
Active Member
Company name: Brevos
 
Join Date: Feb 2008
Location: Michigan
Posts: 870
Default Re: Flyer vs. Brochure
That is a very good question, Laurie.

Hhhmmm I would think the brouchures would appear more professional thus leave a lasting impression over the flyers.

I guess it really depends a lot on how they were designed, the quality, etc.

But, if it was me - I most likely would go for the brouchures. I'm interested in what other VA has to say about this.
__________________
Brenda A. Jones
www.brevos.com
Reply With Quote
    #3 (permalink)  
Old 04-26-2008
jeannedb's Avatar
Junior Member
Company name: NowAssistingYou.com
 
Join Date: Aug 2007
Location: Michigan
Posts: 254
Send a message via AIM to jeannedb Send a message via MSN to jeannedb
Find this virtual assistant on Facebook
Default Re: Flyer vs. Brochure
I'm not a fan of the flyer at all. It could be because I get so many of them stuck in the flag of my mailbox - I perceive them as trash.

A brochure on the other hand lends legitimacy to your business and a sense of permanence.

Yep - all that from two different pieces of paper. :cool:
__________________
Jeanne
NowAssistingYou.com

Virtual Assistant :: Web/Blog Design & Hosting :: Writer
Reply With Quote
    #4 (permalink)  
Old 04-26-2008
YourLeftHand's Avatar
Contributing Member
Company name: Your Left Hand VA Services
 
Join Date: Mar 2008
Location: Illinois
Posts: 187
Follow this virtual assistant on Twitter Find this virtual assistant on Facebook
Default Re: Flyer vs. Brochure
Granted, I am just starting out, but if your flyer looks REALLY professional it could be effective. If it looks like something you just threw together, it's not going to have much weight - but the same thing applies to a brochure too. Anything you have printed has GOT to be professional looking.

Last weekend I purchased PagePlus, and it is REALLY great. I had a brochure created but I actually hated it - it had so much text and I nixed it. I ended up creating a flyer in PagePlus and I can't believe how professional it looks. I had a professional printer do the copies on a glossy paper and they trimmed it so the color goes all the way to the edge. I've shown it to several people and their first reaction is wide eyes and "wow!"....I'm not taking all the credit here, because the program really DID help me a lot.

I'm not that familiar w/ VistaPrint, but I would question just how "detailed" you could get if you actually design your flyer/brochure on their site. If you plan to do any sort of future marketing, desktop publishing for possible clients, it would be worth it to just buy something you would have permanently. I got the PagePlus for about $50-60, and it rivals the really big programs like PageMaker (don't know this personally, but read a lot of reviews before jumping in).
Reply With Quote
    #5 (permalink)  
Old 04-26-2008
D_Victoria_Virtual_Assistance's Avatar
Resident Member
Company name: True Harmony Media, LLC
 
Join Date: Dec 2007
Location: New Jersey
Posts: 1,803
Blog Entries: 15
Follow this virtual assistant on Twitter Find this virtual assistant on Facebook Contact this virtual assistant on LinkedIn Find this virtual assistant on YouTube
Default Re: Flyer vs. Brochure
When you are imagining a flyer in the usual sense (basic text, use of clipart and printed on basic paper) then yes a brochure is absolutely the better way to go in in terms of professional image.

However, don't discard the flyer just yet! A very well put together flyer is something you still can certainly utilize. During my experience working for a real estate office, many of the realtors had some really nice listing sheets (basically a glorified flyer usually one page, sometimes front and back, in length, that included a photo of the home, price, etc).They were still professional and pleasing to the eye.

So, it really all depends on the information used and how it is put together. For a VA, a brochure may be the better choice, especially when informing new targets about your business. A flyer, perhaps, sent to existing and past customers to tell them about something (perhaps a new service or referral program), can be a good idea.
__________________
Darlene Victoria Gonzalez - All-Around Creative Tech. Girl
http://www.darlenevictoria.com/
Reply With Quote
    #6 (permalink)  
Old 04-27-2008
Contributing Member
 
Join Date: Apr 2008
Posts: 199
Default Re: Flyer vs. Brochure
I am just starting but plan on targeting small businesses. What I am going to do is put together a folder. On the rigth side with be layered pages with info such as:
Who I am
what I do
Why you should hire a va
Etc

then on the left side samples of my work.

As for your original question I would go with both but if I had to choose one then the well designed brochure.
Reply With Quote
    #7 (permalink)  
Old 04-27-2008
Contributing Member
 
Join Date: Apr 2008
Location: Cape Coral FL
Posts: 66
Default Re: Flyer vs. Brochure
Thank you all for your input. The brochure is very nice, but I'm going to look at it again to make sure everything flows and pictures, etc. I've used VistaPrint for over a year and when people comment on how they like my business card or post card I tell them who I used and they are always impressed with the quality from an on-line supplier.
I did the flyer using a word template and again I think it looks good but I'd need to buy the higher quality paper so is it really going to be less than the brochre? Probably not. I'll probably go with the brochure for all the reasons mentioned above and use the flyer as a fax to offices or collegues, something that came to mind this morning.
I'm also going to take a look at PagePlus -Thanks again for all the input, I really appreciate it.
Laurie
Reply With Quote
    #8 (permalink)  
Old 04-27-2008
Junior Member
 
Join Date: Apr 2008
Location: Oklahoma City
Posts: 290
Default Re: Flyer vs. Brochure
I like a flyer but I will be adding it to a marketing packet so it will include not just a flyer but other materials as well. Fitting snug into a folder.

I downloaded PagePlus and I really like it; especially the FREE price tag and an $9.99 upgrade price. I have used PageMaker in the past and this is just as good.

Monique
Reply With Quote
    #9 (permalink)  
Old 04-28-2008
YourLeftHand's Avatar
Contributing Member
Company name: Your Left Hand VA Services
 
Join Date: Mar 2008
Location: Illinois
Posts: 187
Follow this virtual assistant on Twitter Find this virtual assistant on Facebook
Default Re: Flyer vs. Brochure
Hi Monique,

I'm glad you like PagePlus!!! I actually started out with the $9.99 one and then I upgraded to the "X2" version and REALLY like it. Just has a lot that the cheaper one doesn't have. If you just buy it outright, it's $129.99, but if you are upgrading I think it was just $49. I'm sure you can certainly get by with the lesser expensive one for now, and then upgrade later if you have the need.
Reply With Quote
    #10 (permalink)  
Old 05-03-2008
New Member
 
Join Date: Apr 2008
Location: Washington D.C. Metropoli
Posts: 11
Follow this virtual assistant on Twitter
Default Re: Flyer vs. Brochure
Why not both. I actually have both on hand and distribute them based on the situation. I agree brochures are more professional. I use my brochures during networking opportunities, or mailings. However, if I am on a college campus or at say a legal seminar, I will leave flyers on the windshield. My "business kit" (folder with business material on inside: Intro letter, business card, brochure, etc.) at meetings with potential clients. Again, each marketing tool has its own purpose.

Financially, I have more flyers than brochures, more brochures than business kits but have them all on supply.

Hope this helps!

~D. Michele, President
On The Page Legal & Professional Services
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off



All times are GMT -4. The time now is 12:06 PM.

Virtual Assistant Forums Advertising
Virtual Assistant Directory
Work from Home | Become A Virtual Assistant
Virtual Assistant Contracts
Virtual Assistant Forums Advertising

© Virtual Assistant Forums 2014 Content and images protected under copyright law.
Google+ - Facebook