Branding Your Virtual Assistant Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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    #21 (permalink)  
Old 08-12-2012
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Default Re: How did you create your business name?
Naming your business is like thinking what to call your baby before it's born. It's tough, but fun! What I did was to think of a name that is closely related to the nature of my business so that people can easily remember.
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    #22 (permalink)  
Old 08-12-2012
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Default Re: How did you create your business name?
LOL I've never though about it that way before Faye! Very good analogy!
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    #23 (permalink)  
Old 08-13-2012
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Company name: Veranda Lane, LLC
 
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Default Re: How did you create your business name?
I called up one of my creative buddies and we had a brainstorming session. We came up with alot of corporate sounding things, using my name, but then I realized I didn't really want my business to have my personal name (thought that would cause an identity crisis). So, he took my first and middle names and started coming up with anagrams.

That's how we found Veranda Lane. I loved it because it immediately made me think of sitting out on a Veranda drinking wine and looking down a country road at a sunset. The funniest part is, now everyone thinks it's my name.


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    #24 (permalink)  
Old 08-13-2012
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Default Re: How did you create your business name?
I sent my very creative sister in-law a description of a virtual asistant and asked if she could come with a list of business names. From this list I selected a few names and sent the list to my friends to vote on.
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    #25 (permalink)  
Old 08-13-2012
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Default Re: How did you create your business name?
Originally Posted by RavenDelana View Post
I called up one of my creative buddies and we had a brainstorming session. We came up with alot of corporate sounding things, using my name, but then I realized I didn't really want my business to have my personal name (thought that would cause an identity crisis). So, he took my first and middle names and started coming up with anagrams.

That's how we found Veranda Lane. I loved it because it immediately made me think of sitting out on a Veranda drinking wine and looking down a country road at a sunset. The funniest part is, now everyone thinks it's my name.


Raven Delana

LOL I thought the same thing (about the anagram part) - then I realised it actually said 'Veranda Lane.' Very smart - it's very unique, which means it's memorable
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    #26 (permalink)  
Old 08-14-2012
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Default Re: How did you create your business name?
I just recently started working on branding my services. After brainstorming with several friends, I settled on E-Vision Virtual Solutions -Helping your company be what you always ENVISIONED it to be. It was so perfect for me because my name begins with an E. So I confirmed that the name was available in Michigan and I was getting ready to send off the paperwork when I found out that next year I will be moving to Georgia.

After checking on Georgia's SOS site and seeing that there were already several companies with some variant of E-Vision, I decided I needed a new name. A name that could travel with me so I would not have to re-brand again. I was anxious because I needed to mail the paperwork out the next day and I really did not LOVE any of the other names we came up with before. I was still wrecking my brain trying to think of a name when I went downstairs to the basement to check on the laundry, when I saw my 3 children sleep on the sofa. They were so adorable and I started thinking, I am doing it for them. Therefore, I just decided to use their initials. CDH


Sometime in the near future I plan on finding the perfect professional adjective for each letter. Hopefully, I can get some input from the creative individuals here.
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    #27 (permalink)  
Old 08-14-2012
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Default Re: How did you create your business name?
Mine came from my Golden Retrievers! Ha! Also, VAs help their clients with time management, so my name became Time Retrievers!!!
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    #28 (permalink)  
Old 08-14-2012
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Default Re: How did you create your business name?
Very nice!! I love the idea of getting your name from your retrievers, very clever
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    #29 (permalink)  
Old 08-14-2012
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Default Re: How did you create your business name?
What an interesting read of how you all came up with your names!

Way before we even started our business, my husband and I, were traveling as much as we possibly could before we jumped into building the business. So that being said, knowing that we'll always be traveling (as much as we can), and assisting others while doing so, we wanted to emphasize that we may not always be near, but either way, we're here to assist you.
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    #30 (permalink)  
Old 08-15-2012
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Default Re: How did you create your business name?
trial and error

Anne
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    #31 (permalink)  
Old 08-15-2012
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Default Re: How did you create your business name?
Hi,

Mine required a ton of brainstorming and took about 3 weeks. Being a virtual business, I decided I wanted a name that had more permanent roots in the real world. Georgia is the peach state and the peach image is constantly referenced in print and media. I thought it would be a good way to connect with my local audience, so Peach Assistants, LLC was born.
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    #32 (permalink)  
Old 08-15-2012
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Default Re: How did you create your business name?
I saw the term Go Girls and looked it up - it was slang for a girl who embraces her individuality and stands out. And I felt that really reflected who I am as a person and what I wanted to help my own clients do through marketing and design.

I'm also forever on the go, always thinking and creating and doing things. So it just gelled with me. I added the Marketing + Design because I started off having those two things as my specialties but then I added Copywriting to round it off.

On an unrelated note: I love the business name brain storming sheet - to be honest I've used it to help write names for packages for clients (and my own) and it helped me come up with a name for my hubbys business. I actually use it in my business all of the time - well worth the money spent!
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    #33 (permalink)  
Old 08-15-2012
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Default Re: How did you create your business name?
And can I just say all of your stories have been so interesting! I love seeing how everyone came to name their business. You're all so wonderfully clever.
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    #34 (permalink)  
Old 11-19-2012
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Default Re: How did you create your business name?
I am currently in the process of setting up my new business and I loved reading all the great stories on how to create the perfect business name and what inspired everyone.

Thank you!
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    #35 (permalink)  
Old 11-19-2012
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Default Re: How did you create your business name?
We debated a long time on our name, but I came up with the idea of proxy. That is what we'd basically be doing after all, a companies work in the companies name, but not as an employee. So we started brain storming on different ways we could turn the name and came up with Proxor thinking that it sounds strong.

It was only after we had registered the name with the government that we noticed someone selling the name and a logo on the internet. I haven't issued a cease and desist yet because we don't have the money to back up any legal actions that might be required, but I have checked and we are the only company legally registered under that name in the US, so they don't have anything to stand on.
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    #36 (permalink)  
Old 02-07-2013
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Default Re: How did you create your business name?
I love everyones stories. I am working on my name right now and it has been such a task as I really want something catchy and something that will define me and my business.
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    #37 (permalink)  
Old 02-10-2013
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Default Re: How did you create your business name?
Picking the name of your business is definitely a hard task. Between finding something that's catchy, checking if the domain is available, and checking to see if it's been taken in your state can be time consuming. I don't know how many times I thought of the "perfect" name - only to find out it was not available.
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    #38 (permalink)  
Old 02-10-2013
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Default Re: How did you create your business name?
Everything I wanted was taken and I was so frustrated, I just used my name
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