Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 12-13-2011
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Company name: Drachsi, your virtual webmaster
Website Marketing: Frustration at websites
 
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Question Webmaster needs a special tagline
My problem is I undertake many different things for clients. The main area is as a virtual webmaster, promoting a website and brand, using many different techniques.

My logo is distinctive but a tag line?

Drachsi
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Old 12-13-2011
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Company name: Marimac Administrative Solutions
 
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Default Re: Webmaster needs a special tagline
When coming up with a tagline, it might be helpful to consider your mission. I know that can be really hard, but if you can figure out the spirit in which you will be providing service for your clients, you might be able to shorten it into a tagline.

Imagine yourself making eye contact with the client, offering a huge smile and enthusiastically expressing just how you can help them...in one line. YIKES! Would you say "I do the work, so you can manage your business"?

You would probably want to put the emphasis on the client, so you can turn your statement around a bit and put in some enthusiasm...like "Manage your business carefree while I take care of all your website needs." That of course is a crappy tagline but you get the picture!

BTW, I really love your website! If you are going to be doing web marketing, then coming up with taglines might be a regular service you will need to perform, so coming up with a great one is a good way to advertise your talent.
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Old 12-15-2011
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Default Re: Webmaster needs a special tagline
Maybe if you post back with your initial brainstorms we can help you build on and develop from there? What are you starting with?
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Old 12-16-2011
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Company name: Drachsi, your virtual webmaster
Website Marketing: Frustration at websites
 
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Re: Webmaster needs a special tagline
At the moment I am using "Drachsi. Your third hand." I thought "The third hand"

I'm in a strange situation, in that I am often asked to complete a specific job. (everything is done online), ie build a range of unique sitemaps, conduct a mystery shopping visit to an on-line store, etc. Sometimes I provide answers and solutions and do not do the work, other times I do everything.

So I thought the "Third Hand" was appropiate. Sometimes you can get just too close the see the solution. Any help appreciated.

Drachsi
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Old 01-05-2012
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Default Re: Webmaster needs a special tagline
In the past, using keywords as a tagline has worked successfully.

Drachsi
Web Expertise, Online, Ontime.

This is a tricky one.
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