I came across a good article this week at Advertising Age: Stuart Parkin comments on the phenomenon that involves the lack of personal branding amongst marketing executives – who nonetheless insist on it for their clients.

The fact that marketing gurus hypocritically preach branding without practicing it makes us question its very worth. It would be a lot easier to continue in our accustomed anonymity, and not bother with laying a claim to a specific brand. Do we really have to take this stuff seriously, spending time thinking about values and all that? What difference does a brand really make?

Maybe we think we will enjoy a broader appeal if we don’t characterize ourselves too finely. But one of the coolest things about the internet and our global society is that you can be as eccentric as you wish, as long as you’re consistent about it. People love personality in all its quirkiness. Show that you are willing to consistently participate and be truly helpful, and your personal brand can be whatever flavor you choose.

However much we may wish otherwise, reputation is and always has been... Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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