Hi guys,
I'm currently thinking about re-branding my business. I'm current proposing the name "we love admin" and the domain name is available [and yes, I'm planning on buying it!

] however, I won't be 'using' the name as the name of the business until I have a sub-contractor in place [this won't be until 2010 now] - and in the UK i have to register the name and have to have the registered address on the site, which i don't want to do as it's my home address.... but I'm considering a 'gradual change' - at the moment keeping my name and using "...because we love admin" as the tagline.
does this seem like a good move? or do you think it's better for me to stick with my own name?
Would be interested in hearing your ideas.
Rgds