Hello all

I've just been sent a selection of initial logo designs to choose from. It would be great if I can could get some feedback on people's initial reactions to them.

http://www.virtuallyoptimized.com/logos.html

I initially liked 2 or 3 because the images give a visual element, but then I got to liking no 5 too! I'm leaning towards 2 as I think the image of the missing puzzle piece gets across the message that my service will help business people fill a gap/solve a problem.

The designer says we can change colours and work on those after but just want to get the design right first.

I'd welcome any feedback at all. Thanks for taking the time to take a look

First thing I noticed is they are using an "s" where you are using a "z".

I like #3 out of all of them.

1-Kinda boring
2-looks more like a coat button than a puzzle piece in a circle
4-Kinda nice- simple but elegant
5-seen it done way too many times

You have to focus on what feeling you want to give your target market. How you want your company to be perceived.

Good Luck,
~C

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~Christina|BD Mag|VOSTeam

I agree - if I had to choose I would go with no. 3 - it looks efficient and professional and I would assume that the service provided is too.

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Pauline Cox - Virtual Assistant Liverpool, UK
Virtually The Same

I prefer #3, as well. It's nice that you have so many options to choose from. though!

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Lily Chambers, The Virtual Office Goddess, LLC
Author "How to Do Your Own Small Business Bookkeeping"

Overall, I think that OPTIMISED should be the word that stands out the most, so see if the designer can modify all of the concepts to reflect this.

#1 - The 'O' is too hidden and the first thing I see is 'ptimised' only. It really doesn't tell a story or reflect a particular style or how you want to brand yourself.

#2 - I agree with Christina. It does look like a coat button, and when scaled down further for stationery pieces, for example, it will get lost and won't be easily recognizable. Be careful with Web 2.0 types of logos. Although, trendy, make sure it can look good, stand-alone, without the 3D effects.

#3 - I'm not really sure about this one - like #2, when scaled down any further, I won't really see what is within the circles. What message is being conveyed there? I'd request to see 'Optimised' stand out and see if there is better use of the spheres.

#4 - This is nice and simple, but are you conveying a feminine touch in your services, using an elegant typeface? Have your designer show you this with a darker hue of gray. It will get lost in grayscale versions.

#5 - This one is too 'techy/software' related and doesn't reflect the work of a VA, unless one of your specialties is in the IT/Tech sector. I like the colors, though. The upside down V has been overdone way too much.

Overall, I'd select 3 or 4 with modifications suggested and also based on how you want to portray your image and services.

Good luck and show us the final result when the project's complete.

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Linda Braun, Marketing Solutions
Building the Bridge to Reach Your Customers

To throw my 2 cents in. I agree with everyone else. I like 3 and 4 out of them all. With a few changes that were mentioned either one would be good.

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Amy @ Artisan Virtual Office Solutions
http://artisanvirtualofficesolutions.com

I like #3 the best but #2 is nice but I too thought the puzzle piece was a button at first

I agree with the above assessments and out of the five, my choice would be #3. Optimize can mean efficient and perfect so maybe they can incorporate those concepts into the design somehow.

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Sylvia Mesaros
The Alliances

I too like # 3 the best. I think the word "optimised" should be enlarged a bit though.

Shellye

I like#4 because it is optimized to be visual unlike the other logos which are plain to me.

I would select #4 however, it would need to be darker. I do really like the how the V and the O create movement and action.

But I can't say 'use it' because it is a personal preference of how you want people to remember your business.

Janine

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