I posted last week about not liking my current tagline and really need help creating a new one. So far I've come up with:

Your Administrative Liberator
Administrative Support for Your Empire
Empire Executes Your Administrative Tasks

I would love any feedback or suggestions that anyone has to offer! I've set a launch date of August 16, but need to finish my website and materials. Has anyone else suffered this much anxiety and lost several nights sleep when trying to create their tagline?

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Margaret
Helping You Build Your Empire

Hi Margaret, I like the second one.

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Genovia
Genwil Business Solutions

Margaret, I honestly prefer your existing tagline "Helping you build your empire".

If I had to pick one of your three new suggestions I would agree with Genovia and pick the middle one. The other two bother me - I think it's because the words "Liberator" and "Executes" don't leave me feeling warm and fuzzy. It's just my personal opinion and they may sound good to other people.

Don't worry, you are not alone. I struggled with my tagline but with the help of VAF finally nailed mine down - you'll get there too

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Linda
Clockwise Virtual Assistance

Keep what you have like it I like the word helping it's in my tagline.

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Margaret...I agree with Tess and the others...I like the existing one because the word "helping" creates an image in the mind that could lead a potential client towards hiring you. The other two have "negatively-inclined" words and I would stay away from them. I am also having some heartburn and I've said it somewhere here on the forum....none of this is written in stone so it can be changed. Yes it's important and you wouldn't want to go about changing the name of your business monthly but short of that....tag lines and websites can be changed and it won't have a huge impact....so take a deep breath and maybe put this decision behind you and see what's next...I really hope this helps.
Marion

I have to agree..."Helping You Build Your Empire!" sounds great! I'd stick with that. First of all, you're showing that your purpose is to support and help their business growth. It's shows you are there for them. Plus, it's cute and memorable!

Of the choices you presented to us ...I'd say go with the second one.

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L. Caroline Mills of LC Mills, Inc.
www.lcmillsinc.com

Thank you everyone for your help! The positive feedback you've given me on my original tagline has made me realize what I already knew - always go with your gut instinct. I'm going to keep the original tagline and move on to other items that need to be finished before I launch.

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Margaret
Helping You Build Your Empire

Margaret, that's great news!!!

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L. Caroline Mills of LC Mills, Inc.
www.lcmillsinc.com