Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 01-26-2010
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Default Need help with my tagline
Hi everyone, I've been working on my website and have it up and running but I forgot a tagline. My business name is Elite Administrative Services and any ideas would be greatly appreciated. Thank you in advance!
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Old 01-26-2010
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Default Re: Need help with my tagline
One of a few ways to create a tagline is to do a word crunch.

Sit down with a pad and paper and create 3 columns. First column describes who you are targeting. Second column describes the work you will do and the third column would include words that have to do with the business name, Elite. I find that a thesaurus is a great tool for this exercise.

Take a look at your list and begin to combine the words as best as you can. Create lines and sentences that describe whose attention you want to grab, your business acumen and how this relates to your business name.

When I think of the word Elite, I think of super, noble, elegant or top-notch. Then create catchy lines using those words. Move them around. Add in what you do best....are you a writer, a marketer, a real estate VA? 'Elegant marketing for the real estate professional' or some such.

If nothing comes of the three columns, add a fourth which describes what sets your work apart from the rest. Are you speedy, accurate, etc.? Find as many words to describe your best attributes.

Then walk away from the practice. Give it time to sink in. Return to your list and see if a light bulb has gone off. Create a few examples. You can come back here for feedback.

Good luck.

Janine
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Old 01-27-2010
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Default Re: Need help with my tagline
I have been racking my brain and have came up with two taglines but would like to get some opinions.

Creating Businesses with Superior Administrative Services
Growing Your Business with Superior Administrative Services
Creating Superior Businesses with Superior Administrative Services

Thanks
Stephanie

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