I also went through the frustration of finding the perfect name for my business, but this article in Inc. Magazine tells us that the actual name isn't as important as you think. Here is the link if you would like to read it.
http://www.inc.com/magazine/20051101...s-brodsky.html
I think it has some very valid points, and the magazine itself has some great information.

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Serita Diana REVA Academy

It's an interesting article and I tend to agree with the message that having a perfect name is less important than conveying a focused and clear message to clients about what you do.

Thanks for posting it!

Great article! Thanks for sharing. I hope that it's true, because that's the thing I came up with the most easily....now I'm struggling with logo design, colors, niche, etc.

There is also a great resource on here somewhere about the colors you use and the emotions and reactions that it evokes in possible clients. You should check that post out as well since you are working on that. And the niche section has loads of information about the different niches that people are in.
I'm glad you liked the article.

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Serita Diana REVA Academy

Great food for thought on this article. Luckily I did not spend that much time on my name. I do get what he was saying though and that really hits home how branding is all part of the game.

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Lee Drozak

Wow. That was a really great article. Even though it was written 5 years ago, it's a timeless piece of information for all entrepreneurs. It reminds me that it's the person behind the business name that is the engine for the business and not the other way around. The name is important, but it's not everything. Just decide something 'good enough' and go for it!

Thanks for sharing!!

Rachel

Thanks Serita, very informative. I'm gonna go read up on elevator speeches now.

Fiona